COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2018 B2B Innovator Awards

2018 B2B Innovator Awards

In our second annual B2B Innovator Awards, we recognize 32 winners across a variety of roles within the marketing community that have formulated innovative approaches to connect, engage and build relationships with their audience. This year's winners showed unique abilities to paint a picture about their brand that spoke directly to buyer needs and pain points — while ultimately tying…
Making The Case For B2B Marketing On LinkedIn

Making The Case For B2B Marketing On LinkedIn

Fifty-nine percent of marketers use LinkedIn to generate B2B leads, compared to 26% on other social platforms. This infographic from LinkedIn outlines how marketers can best leverage the social media site to meet their marketing goals, including reducing costs per lead, boosting conversion rates and more.
2018 State Of Social Video: Marketer Trends

2018 State Of Social Video: Marketer Trends

New research from Animoto shows that 93% of marketers have landed a new customer thanks to a video on social media. This infographic provides additional insight into how today's marketers are using social media and video to connect with customers, as well as the results they have seen.
2018 ABM Benchmark Survey Report

2018 ABM Benchmark Survey Report

Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond the initial hype around the category and are pressing to show ROI from their targeted programs. Demand Gen Report's third annual ABM Benchmark Survey revealed most organizations are still in the early stages of ABM — they are starting to see some early growing pains…
The Building Block Guide To Marketing Attribution

The Building Block Guide To Marketing Attribution

Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not yet embraced attribution as a means to do this. This E-book provides a real-world view of how companies such as Smarsh and Kaltura are implementing and using attribution, with lessons on the challenges they faced and the steps they took to realize the benefits of…
A Guide To B2B Blogging Success

A Guide To B2B Blogging Success

Almost 80% of Internet users read blogs, yet only 33% of B2B companies are incorporating them into their content strategy. This infographic from ZoomInfo highlights key statistics on how blogs can increase lead generation and revenue, and offers useful tips for getting started.
Data First: Optimized Marketing Performance With Contact And Account Data For The Win

Data First: Optimized Marketing Performance With Contact And Account Data For The Win

"Data" is omnipresent in all things marketing; it's the coordinator, the driver and the destination (the results of your efforts and campaigns). What's not so obvious, however, is just how to ensure that the data flowing through your entire marketing workflow lands where intended: the receiving end of the right, in-market prospect. This E-book looks at actionable ways to internalizea…
The Savvy Marketer’s Guide To Personalized Demand Gen

The Savvy Marketer’s Guide To Personalized Demand Gen

Your demand generation strategy is only as good as the data that powers it. But not just any data, but contact and account data. This E-book explores how you can tackle demand gen the savvy way, using only the freshest, most up-to-date data to ensure your company's solution and/or service is top of mind, at the right time. Read on…
5-Step Checklist For Webinar Planning

5-Step Checklist For Webinar Planning

This infographic from ON24 outlines the five crucial steps for planning a successful webinar, including understanding your audience, considering webinar type and format, coordinating a plan of action and more.
Subscribe to this RSS feed