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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Ultimate Guide To Running A Customer Feedback Program

The Ultimate Guide To Running A Customer Feedback Program

Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and up to a 15% increase in revenue. Surveys are perfect for this because they give customers a quick, convenient way to provide candid and thoughtful feedback, and require little effort to send multiple times to even very large groups of people. Check out this guide…
B2B Content Marketing Trends Of 2018

B2B Content Marketing Trends Of 2018

B2B marketers dedicate 28% of their total budget to content creation, according to Datanyze. This infographic outlines other illuminating statistics around content marketing maturity, technology and goals.
The Playbook To Planning Your Virtual Event

The Playbook To Planning Your Virtual Event

If you're thinking about "going virtual" with an event for the first time, you're probably wondering where to begin. This virtual event playbook is designed to help guide you towards success with suggestions and tips across all types of virtual events, regardless of industry or use case. Download the playbook now to get best practices for each phase of the…
Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies

Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies

GDPR continues to give B2B organizations a tough time. Many marketing and sales professionals worldwide are united in their confusion regarding who's affected, what's permitted and what on earth are they to do now?! Meanwhile, we are all aware of how risky and costly it is to stay misinformed. To help ease you into today's new GDPR reality and clarify…
4 Key Results Of Advanced Marketing Planning

4 Key Results Of Advanced Marketing Planning

In order to drive revenue goals, marketing executives in B2B organizations must collaborate with different functions and business units. While the alignment of marketing and sales goals has long been essential, the most successful marketing plans are also aligned with the goals of functions and business units across the organization. How can B2B marketers better align their marketing goals with…
Why Influencer Marketing Is The Next Big Thing

Why Influencer Marketing Is The Next Big Thing

Research shows 59% percent of marketers are planning to increase their influencer marketing budgets over the next 12 months. This infographic from Dot Com Infoway highlights additional key statistics about the rise of influencer marketing, as well as the benefits of investing in influencers.
11 Exciting B2B Marketing Trends You Need To Know In 2019

11 Exciting B2B Marketing Trends You Need To Know In 2019

December is finally here and planning for 2019 is in full swing. This infographic from Brafton outlines 11 trends B2B marketers must master in 2019 to stay successful, including marketing podcasts, customer experience and reoptimization.
The 2018 Marketing Impact Report

The 2018 Marketing Impact Report

At a "current state" level, this report shows that priorities for SaaS enterprises are clearly focused on proving the impact of marketing campaigns, as 92% of those surveyed said it was a growing priority for their company. However, the efforts to prove that impact are decidedly in development. Some companies still struggle with proving it, as 71% of respondents said…
The Audience & Demand Planning Benchmark Survey Report

The Audience & Demand Planning Benchmark Survey Report

Marketing's ability to be effective and efficient is directly related to how much a company knows about its customers and total audience. Having the right total audience metrics — insights that go a step beyond the traditional total addressable market assessment — is necessary for key marketing tasks, such as persona modeling, potential customer identification, buyer journey creation, account-based marketing…
The Birth Of The B2B Consumer

The Birth Of The B2B Consumer

Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to encourage their next binge, Amazon makes it easy to re-up on their favorite products and Instacart knows when they're about to run out of milk. But at the office, their experience is very different. The on-demand economy has changed everything about how people expect to…
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