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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Data Automation Buyer’s Guide

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a stack of internal applications. This presents an unprecedented challenge, in terms of both the volume and velocity of data. Data streams into marketing departments in different formats, with varying quality, and at a scale beyond what's manageable via manual means. To process…
14 Visual Content Marketing Statistics To Know For 2019

14 Visual Content Marketing Statistics To Know For 2019

Sixty-nine percent of marketers say visuals are very important or an absolute necessity to their marketing strategies. This infographic from Venngage details how much time marketers spend creating visuals per week, which visuals drive the most engagement, the biggest challenges of visual content marketing and more.
2019 State Of Interactive Content Marketing

2019 State Of Interactive Content Marketing

B2B Organizations Level-Up On Interactivity To Create Two-Way Conversations With Audiences Minimal time, flooded inboxes and new content coming from every direction — it's no wonder why B2B marketers struggle with getting buyers' attention in the digital world. These challenges have led marketing organizations to experiment with interactive content in the past as a means to stand out from the…
AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

Gartner's Innovation Insight: Artificial Intelligence Will Transform Marketing report predicts that in the next several years, AI will enable numerous marketing applications, including natural-language conversational experiences, real-time personalization and automatic content. Another practice that can benefit from AI is lookalike modeling, an emerging sales and marketing application whose value proposition is to put qualified leads into the funnel, while streamlining…
6 Easy Steps To Kickstart A Killer CXM Program

6 Easy Steps To Kickstart A Killer CXM Program

"The customer is always right!" Right? Maybe not. But now that customers can interact with your business on multiple channels, and broadcast their opinions in an instant, "always" takes on a whole new meaning. Although tracking and responding to customer issues across touchpoints may seem daunting, the reality is you can easily and proactively delight customers with a solid customer…
2019 Demand Generation Benchmark Survey Report

2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis, Account Targeting And Nurture Initiatives This year's Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters…
B2B Marketing In 2019: Trend Barometer

B2B Marketing In 2019: Trend Barometer

This infographic from Spiceworks analyzes which B2B trends are all the rage amongst modern marketers, including video marketing (68%) and ABM (64%), and which trends are still on the rise, such as chatbots (30%) and VR/AR (14%).
Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features the top 10 B2B marketing trends to watch in 2019, chosen by 200 of your B2B peers. While personalization as a theme weaved its way through many of our top trends, a return to data and old-school approaches was not far behind. Read on to…
Six Tell-Tale Signs Of A Great Marketing Writer

Six Tell-Tale Signs Of A Great Marketing Writer

A solid content marketing strategy is reliant upon skillful, creative writers. This infographic from Brafton highlights six essential traits of the best content creators, including the ability to learn quickly, versatility and an understanding of people and content.
Six Steps To Data Quality In Marketing Automation

Six Steps To Data Quality In Marketing Automation

Seventy-four percent of B2B companies do not have a sophisticated approach to data quality, according to Romanoff Consultants. This infographic highlights six key ways marketers can improve data quality, including preforming a data audit, implementing email alerts and more.
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