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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2018 Content Preferences Survey Report

2018 Content Preferences Survey Report

 Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That Proves Value The results are in! Demand Gen Report's 2018 Content Preferences Survey revealed that buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more…
The Anatomy Of A Perfect Landing Page

The Anatomy Of A Perfect Landing Page

This infographic from LeadForest outlines how B2B companies can craft the perfect landing page through credible testimonials, personalized images and a two-toned color scheme. Creating a landing page with straight-forward copy and a minimalist design can help marketers maximize lead generation, drive engagement and elevate ROI.
4 Keys To Track & Optimize ROI From Events

4 Keys To Track & Optimize ROI From Events

Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…
What GDPR Means For Marketers

What GDPR Means For Marketers

This infographic from Act-On explains how upcoming GDPR regulations are expected to affect marketers. Based on survey data, the infographic shows how many marketers understand GDPR, how much marketers plan to spend on GDPR compliance and more.
15 Applications Of Artificial Intelligence In Marketing

15 Applications Of Artificial Intelligence In Marketing

This infographic from Smart Insights provides a unique framework that maps specific AI applications to the customer lifecycle. It also shares examples beyond the initial first purchase to show how AI can be leveraged to expand existing relationships.
Multichannel Marketing Attribution With Automated Machine Learning

Multichannel Marketing Attribution With Automated Machine Learning

The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision. Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact…
Who Owns The Content Experience?

Who Owns The Content Experience?

  If you have content, you have a content experience, whether you've considered it a content experience or not. You might be inclined to think that who owns the content experience depends on the size of the company, but the reality is that there is really no marketing practitioner who owns the experience as a whole. This E-book will help…
What’s Working In Demand Generation?

What’s Working In Demand Generation?

Transformation and change are words that are frequently associated with B2B marketing these days. Goals and strategies are changing for marketing teams as many companies move towards a more focused approach aligned around key accounts. Media and technology continue to advance as new tools and data become available to learn to identify prospects that may be interested in your solution.…
Why Virtual Reality Matters To Marketing

Why Virtual Reality Matters To Marketing

Virtual reality is becoming a sophisticated medium for companies to engage buyers. According to WebpageFX, there are 43,000,000 VR users worldwide, giving marketers the opportunity to deliver immersive stories and product demonstrations to a large audience. This infographic from WebpageFX outlines the basics of virtual reality, as well as the…
Divisible Content 101

Divisible Content 101

In the content marketing world, it's expected that teams can produce more with less. One tactic to achieving this is to take a divisible content approach. This infographic from Column Five shares how a content marketing team can get started with a divisible content strategy, while also providing examples and…
Understanding And Maximizing Sales Content ROI

Understanding And Maximizing Sales Content ROI

Producing high-quality sales content is vital to fueling conversations later in the buying journey. But there is still room for improvement to measure sales content impact: nearly 20% of marketers have no sales content metrics in place at all. This infographic from Seismic highlights research from the company's recent Sales…
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