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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Lacking Confidence In Content… Can Marketers Get Their Mojo Back?

Lacking Confidence In Content… Can Marketers Get Their Mojo Back?

Marketers find themselves relying on specialized content to inform and engage their target buyers, but the difficulty lies in creating content that is relevant to a specific audience. This infographic from CMO Council provides insight into avoiding the content creation roadblocks to your newest content marketing strategy.
The Quickstart Guide To Applying Intent Data At The Individual Level

The Quickstart Guide To Applying Intent Data At The Individual Level

Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers can still shape the journey by responding to customer intent signals. To successfully sell to the enterprise, savvy marketers are moving beyond accounts and industries to target individual buyers with personalized content. This white paper examines how B2B marketing professionals at companies such as Hewlett…
The State Of B2B E-commerce In 2020

The State Of B2B E-commerce In 2020

Businesses increasing emphasis on E-commerce have succeeded in the digital world, and the B2B industry is no different. It is quickly becoming a growing trend in B2B. This infographic from Net Solutions shows how profitable B2B E-commerce has become, mirroring B2C strategies and successfully and catering to a new demographic.
A Surround Sound Approach To Account-Based Advertising

A Surround Sound Approach To Account-Based Advertising

Can your target accounts really tell the difference between your voice and the voice of a competitor? If you want to stand out in a room full of your competitors, you want your brand to be the loudest, best-sounding voice in the room. Now is the time to stand out. And with ABM, delivering a harmonic sound that indicates you…
B2B Content Marketing Trends In 2020

B2B Content Marketing Trends In 2020

With the influx of content consumed daily, B2B marketers need to find more strategic ways to reach their target audience. This infographic from Digital Marketing Philippines explores various content marketing trends in 2020 thus far to help you optimize your strategy for the rest of the year and beyond.
Fueling Demand Gen With Events

Fueling Demand Gen With Events

B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their Integrated Demand Strategies Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers' toolbox. While there was an expectation that the expansion of digital engagement channels would eventually reduce the role of in-person industry events, the…
2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions

2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions

During a time of "social distancing," where in-person engagement and education is being replaced with digital alternatives, content has become an even more critical tool for B2B buyers to research new areas and find solutions to business challenges. And based on new results from Demand Gen Report's 2020 Content Preferences Study, buyers are not only leaning even harder on content…
What Is Orchestration?

What Is Orchestration?

According to Engagio, marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience. This infographic from the company explains the basics of marketing orchestration and shares…
Top B2B Marketing Tools For 2020

Top B2B Marketing Tools For 2020

Marketers have no shortage of tools for creating, tracking and measuring their day-to-day activities. But it's not always easy to choose the right tools in this saturated market. This infographic spotlights eight popular tools for data analytics, social, media monitoring and more.
Bridging The Sales And Marketing Divide

Bridging The Sales And Marketing Divide

The relationship between sales and marketing, much like any other relationship, can be challenging. That said, it's undeniable that the partnership between sales and marketing is critical. It's one of the most important relationships for driving success within a company. Solutions based on AI technology can also contribute to bringing all these necessary elements together and make these relationships better.…
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