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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Making Maximum Use Of Your B2B Digital Marketing

Making Maximum Use Of Your B2B Digital Marketing

Without in-person engagement, marketers have quickly pivoted their strategies to a digital-only environment. Even more so now that 94% of buyers start their purchasing journey online. Check out this infographic from Lead Forensics to make sure your business uses its digital marketing strategy to its fullest potential.
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

In this time of social distancing and economic uncertainty, it is more important than ever for B2B organizations to be smart and efficient with their marketing investments. Since many companies have had to pivot and shuffle budgets away from in-person events to digital channels, revenue teams are taking a much harder look at which investments are driving engagement and helping…
Top Five Content Marketing Trends For 2020

Top Five Content Marketing Trends For 2020

Content is king, especially in our new virtual world. In fact, a recent Demand Gen Report survey revealed that 67% of respondents rely even more on content to research and inform purchase decisions than the year prior. This infographic from Grazitti Interactive spotlights five trends all marketers should know when…
12 Exciting B2B Marketing Trends You Need To Know

12 Exciting B2B Marketing Trends You Need To Know

As B2B marketing and sales teams continue to navigate their "new normal," digital strategies and an emphasis on content have been prominent. This infographic from Brafton highlights 12 trends — including podcasting and personalized email marketing — shaping the B2B space in 2020 and beyond.
Making Real Time Real

Making Real Time Real

Marketers rely heavily on data for successful campaigns but are still struggling to take effective action on that data. This infographic from CMO Council highlights different methods marketers can use to understand buyer behavior and learn about how proper timing can make or break a marketing campaign.
What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. With in-person engagement off the table for the time being, fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers in a digital-only environment. "This is…
8 Ways To Unlock The Power Of Engagement Data

8 Ways To Unlock The Power Of Engagement Data

Aired On: June 18, 2020 @ 2 PM ET / 11 AM PT In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways…
B2B Enters The Experience Era

B2B Enters The Experience Era

Having a solid data foundation to get a complete view of the customer is the key to providing a meaningful B2B customer experience in 2020 and beyond, according to Dun & Bradstreet. This infographic spotlights new research on data-driven marketing and how marketers are embracing the new customer experience.
Must Know Email Marketing Metrics To Track Campaign Success

Must Know Email Marketing Metrics To Track Campaign Success

Email marketing campaigns are an essential part of outreach and contacting target accounts, but it is difficult to determine the effectiveness of a business’ email campaign. TD Insights’ infographic explores seven important metrics you need to track in order to ensure your email ad campaigns are a success.
What’s Working With B2B Content Syndication?

What’s Working With B2B Content Syndication?

The growth of organizations embracing content syndication provides opportunities for forward-thinking organizations to take advantage of a tactic their competitors may not yet be using. This report examines how progressive B2B organizations are seeing notable results from content syndication initiatives. Sharing insights from both experts and practitioners, the report highlights how content syndication can help B2B marketers: Connect with new…
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