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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Five Insights From The 2020 Chief Marketer B2B Marketing Outlook

Five Insights From The 2020 Chief Marketer B2B Marketing Outlook

When seeking leads with the highest ROI, B2B marketers turn to email, search and content marketing, according to this infographic that highlights some of the key findings of the 2020 Chief Marketer B2B Marketing Outlook Survey. Engaging targeted prospects (57%) and finding those that convert (48%) remain among the toughest…
The Marketing Skills Top Recruiters Are Looking For In 2020

The Marketing Skills Top Recruiters Are Looking For In 2020

Aired On: March 18, 2020 @ 1 PM ET / 10 AM PT In 2020, what are the skills and experiences top companies are looking for in marketing leaders? If you're looking for an immediate change, vying for a promotion or just building your overall experience on your personal path to success, this webcast is for you. What does it…
Overcoming The Sales Capacity Challenge

Overcoming The Sales Capacity Challenge

Salespeople only have so many hours in a day to follow up with leads and convert prospects. But when the number of leads coming in far exceeds your team's ability to touch them, your organization loses out on sales-ready opportunities. This is known as the sales capacity challenge. Is your organization struggling to touch each and every lead? Check out…
Are Your Business Development Reps Effective?

Are Your Business Development Reps Effective?

While 88% of B2B companies say business development reps (BDRs) play a key role in their account-based marketing strategy, BDRs spend about one-third of their time on unproductive activity. This infographic highlights some of the key points from 6sense’s 2019 Sales Development Benchmark Report on building a successful sales development…
Maximizing Performance With Sales Coaching

Maximizing Performance With Sales Coaching

Sales teams don’t transform overnight. It takes steady and consistent training over time. This infographic from ValueSelling Associates offers seven best practices to help your sales reps go the distance.
B2B Demand Generation Myths

B2B Demand Generation Myths

Before planning your next marketing campaign, ensure that you are familiar with what B2B demand generation entails. This infographic from Thomson Data busts eight of the most prevalent falsehoods about demand generation.
The State Of AI-Fueled Sales Enablement

The State Of AI-Fueled Sales Enablement

It is a prime time in the B2B ecosystem for digital transformation. This is especially true for B2B sellers who struggle with manual and tedious tasks and spend their working hours on researching prospects and customers, customizing assets in advance of prospect meetings and ongoing training/learning about prospects’ products and new releases. But with innovations in sales enablement technology and…
What Is Alignment And How Can You Influence It?

What Is Alignment And How Can You Influence It?

The perception of sales and marketing alignment is not sufficient, as successful alignment efforts are measurable and positively impact the business. This infographic from LeadMD outlines some of the key metrics and best practices for a predictable and repeatable alignment strategy.
Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers

Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers

The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams this year are: Improving conversion rates/campaign performance; and Focusing on lead quality over quantity. To support this new focus on…
The Comprehensive Survival Guide For Lead Routing And Account Assignment

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps in their Customer Relationship Management (CRM) system. It's about as universal a problem as you can get, yet it's also one of the most confusing subject areas in sales and marketing operations because every company uses unique routing and assignment processes, they change frequently, and…
Email Marketing Automation Boosts Your ROI

Email Marketing Automation Boosts Your ROI

Email marketing automation frees up a lot of effort while ensuring target customers are reached at the right time. Companies can increase their revenue and reduced marketing overheads with the right email automation tool. This infographic from Thomson Data explores the advantages of email marketing automation over traditional tactics.
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