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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

15 Essential Content Strategy Insights For 2021

15 Essential Content Strategy Insights For 2021

Content is still king in 2021, especially with physical events and meetings on pause and digital transformation in high gear. Looking to up the ante on your content marketing strategies? This infographic from Insights For Professionals spotlights fifteen insights to help bolster your content strategies, including stats, pain points and…
Achieving Personalized ABM at Scale–YES, It’s Doable!

Achieving Personalized ABM at Scale–YES, It’s Doable!

Aired On: March 10, 2021 @ 2 PM ET / 11 AM PT Now on-demand, we're showcasing a panel of inspiring women who have established themselves as B2B marketing leaders through their success-leading, game-changing marketing and account-based programs. We will discuss how to engage the buying committee within your target accounts by creating personalized campaign destinations that accelerate the decision-making…
What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT 2021 Channel Research Uncovers 7 Ways to Enhance the Partner Experience & Optimize Your Program If you're a channel leader trying to identify where your partner program is falling short or how it could produce better results — this webinar is for you. Channel partners are longing…
5 New B2B Customer Engagement Strategies

5 New B2B Customer Engagement Strategies

With the acceleration of digital transformation kicking into full force in 2020 and buyers' needs changing by the day, marketers must take a more creative approach to engaging their customers. This infographic from LinkedIn highlights five new internal and external strategies B2B teams are implementing for optimal customer engagement in…
10 Marketing Trends For 2021

10 Marketing Trends For 2021

As B2B marketers gain a foothold in 2021, they must keep track of ongoing industry trends to stay ahead of the game. This infographic from Liana Technologies highlights 10 different trends, strategies and types of content that have helped B2B marketers get a head start in 2021.
The State Of Email Marketing

The State Of Email Marketing

Email marketing continues to be a top engagement channel for B2B marketers, with 89% of marketers stating they believe their email marketing strategies are successful. This infographic from Campaign Monitor highlights some statistics about effective email tactics and key metrics for measuring email campaign performance.
B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

Marketing automation is continuing its decades-long reign as a household name for most B2B marketing organizations — research shows that 75% of marketers are currently using at least onetype of marketing automation. However, experts agree that these platforms still aren’t utilized to their fullest potential, even after all these years. Many marketers still consider marketing automation as something you can…
Conversion Best Practices Toolkit

Conversion Best Practices Toolkit

At a time when customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition and retention can be a big challenge. In this toolkit, you'll find a variety of resources to help you identify conversion optimization opportunities throughout the customer journey. Download this toolkit to discover: New ways to think about optimization…
Evolving Persona Thinking To Win More Business

Evolving Persona Thinking To Win More Business

With an average of seven stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their "persona thinking" at multiple levels so they can effectively engage decision-makers and target real opportunities. In this E-book, experts discuss how to use prospect-level intent data to engage buying…
Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels

Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels

  The events of 2020 turned most B2B organizations' demand generation strategies on their heads, causing marketers to pivot and reallocate budgets to rely solely on digital engagement. But with a new year ahead, B2B marketing teams are taking the lessons they learned from 2020 and doubling down on what worked. The 2021 Demand Generation Benchmark Study revealed that B2B…
Latest Trends In Social Media Marketing: B2B Vs. B2C

Latest Trends In Social Media Marketing: B2B Vs. B2C

Social media marketing is a totally separate ballgame for B2B orgs. This infographic from Grazitti Interactive highlights the major differences between B2B and B2C social media and identifies which platforms and strategies should aid your B2B social media journey.
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