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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

No More ABM FOMO: Insights From New TOPO ABM Research

No More ABM FOMO: Insights From New TOPO ABM Research

Aired On: February 4, 2021 @ 2 PM ET / 11 AM PT Do you have ABM FOMO? Are you falling behind your competitors? Or are you ahead of the curve but not getting enough credit? Find out where you stand as we kick off 2021.Join RollWorks, TOPO (now Gartner) and Demand Gen Report for this exclusive webinar on February…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers has dramatically increased in 2020. According to Demand Gen Report's 2020 Buyer Behavior Study, 76% of buyers are expecting more personalized attention from marketers and salespeople because they want to develop an intimate relationship with the people/brand marketing to them. Some marketers…
The 90-Day Roadmap To Full-Funnel ABM

The 90-Day Roadmap To Full-Funnel ABM

This E-book follows a new CMO's journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don't perform in today's world. It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions…
21 B2B Lead Gen Strategies To Aid Your Marketing Efforts

21 B2B Lead Gen Strategies To Aid Your Marketing Efforts

With 2021 right around the corner, B2B marketers need to ensure their lead generation strategies are providing the highest quality leads possible. This infographic from SalesIntel spotlights 21 strategies, formats and tactics marketers can adopt to improve their lead generation efforts.
Intent Data 101: More Than A Buzzword

Intent Data 101: More Than A Buzzword

Marketers leverage intent data to inform their marketing strategies, but some may still be hesitant about implementing it in 2021. This infographic from RollWorks highlights the do’s and don’ts of measurable intent and provides examples on how to best implement the data into various organizational strategies.
How Predictive Customer Intelligence Is Changing B2B Marketing

How Predictive Customer Intelligence Is Changing B2B Marketing

In the age of digital transformation, data has provided marketers with the intelligence they need to cater to audiences. A large majority of B2B organizations leverage predictive customer intelligence to meet buyers’ expectations. This infographic from IBM highlights the state of B2Bcustomer analytics for the digital age.
The Customer Journey Handbook

The Customer Journey Handbook

Delivering an outstanding experience at every stage of the customer journey is the key to meeting customer expectations. As B2B marketers, the customer experience we construct relies heavily on content and its ability to educate buyers. This is precisely why customer experience and content experience go hand in hand. In this guide, you'll learn about all the content experiences you…
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