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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content Preferences Survey in February of last year, the world was not prepared for what was to come in the months ahead. Now, a year into a pandemic that rocked our personal and professional lives, B2B organizations have pivoted to virtual engagement and digital content strategies…
Must-Have Marketing Strategies For Partner Relationship Management

Must-Have Marketing Strategies For Partner Relationship Management

Partner programs are an excellent way to increase your sales, meet your goals and grow your business. Many companies that implement partner networks have reported wild successes, so it's not surprising that an increasing number of marketers are looking to grow and improve on their partner programs. However, building out an engaging and successful program is a lot easier said…
B2B Content Marketing Trends In 2021

B2B Content Marketing Trends In 2021

With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 content strategies fresh, including the rise of targeted content, the…
What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution

What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution

Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally. Marketers are now forced to reconsider their current metrics and focus on different insights that would accurately portray the…
The Human Touch: Achieve Humanization In A Digital Marketing World

The Human Touch: Achieve Humanization In A Digital Marketing World

We're all looking to create a lasting impression to stand out loud and clear above the noise of competitors. It can seem like an eternal struggle with no clear answers, but we already know that humans connect with, relate to and identify best with other humans. Most B2B marketers are missing an element of "human" in their marketing strategy. Think…
2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations, pointing to efficient…
B2B Digital Marketing Trends In 2021

B2B Digital Marketing Trends In 2021

With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B sales by 2023, it is vital for B2B marketing and sales teams to keep up. This infographic from Digital Marketing Philippines highlights key digital marketing trends in 2021, including the shift to buyer retention, impactful…
What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. As offices were temporarily closed and companies successfully switched to remote work models, the dynamics…
B2B Sales Metrics

B2B Sales Metrics

This infographic spotlights six key metrics sales leaders should track to improve performance and revenue generation, including closed deal rates, sales rep productivity, new sales and more.
Building Better Customer Relationships By Using Incentives

Building Better Customer Relationships By Using Incentives

The way we reach and market to our customers and prospects has changed. As in-person events are no longer a viable option, more businesses are turning to online solutions for unique ways to engage with their audiences. Marketing strategies that worked before might need a little tweaking, but a good way to stand out is to offer something unique to…
CMO Council Study Reveals: How To Get It Done In 2021

CMO Council Study Reveals: How To Get It Done In 2021

New research from the CMO Council revealed that more than two-thirds of marketers believe they will see a major uptick in marketing spend, with 70% investing in marketing technology to overhaul their marketing operations. This infographic spotlights specific areas of focus for marketing strategies in 2021, including technology, infrastructure and…
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