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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Does Bad Data Affect Business

How Does Bad Data Affect Business

With so many businesses relying intent signals and behavioral data to inform their marketing and sales strategies in a digital-first world, bad data can majorly impact lead accuracy, pipeline acceleration and revenue generation. This infographic from TD Insights spotlights the consequences of bad data, and includes key indicators for identifying…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many B2B organizations are looking for new ways to offset the drop in digital engagement while reducing their reliance on video calls. As a result, many organizations are experimenting with more intimate online experiences to engage their buyers, finding ways to personalize digital experiences for buyers…
A Small Business Guide To Starting A Podcast

A Small Business Guide To Starting A Podcast

Podcasting has risen as one of the more valuable content forms in B2B, as it allows marketers to connect with buyers and prospects and address their needs, pain points and industry trends in a conversational setting. This infographic from Business Financing.co.uk highlights what you need to build podcasts that capture…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager to get back to business with some semblance of normal. However, this return to normalcy is somewhat paradoxical, because although the industry is growing restless behind its screens, work-related travel isn't high up on to-do lists. As such, virtual events will continue to be an…
How To Sell To C-suite Executives?

How To Sell To C-suite Executives?

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.
9 Ways To Help Increase Attendance At Your Next Virtual Event

9 Ways To Help Increase Attendance At Your Next Virtual Event

As COVID-19 put a pause on in-person meetups, marketing events have gone virtual. Now more than ever, marketers are looking for ways to drive attendance and keep engagement high. There's one strategy that brings a personal element to attendees wherever they are: Food. Using meal vouchers can make any event feel special — and you only end up paying for…
What's Working In Intent-Based Strategies?

What's Working In Intent-Based Strategies?

Intent data is taking the industry by storm — according to Demand Gen Report's 2021 Database Strategies & Contact Acquisition Survey Report, B2B teams are going beyond using basic demographic and firmographic data to collect deeper intelligence on prospective buyers, with 62% looking to incorporate intent insights into their processes. But, with many vendors claiming to offer some form of…
9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel

9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel

Let's face it: "Zoom fatigue" is real. People are experiencing virtual burnout, yet every day, they wake up to more emails for virtual engagement. And those inboxes are only growing — 40% of event marketing budgets are being shifted to hosting webinars and digital events, and nine out of 10 B2B decision makers believe that new digital sales practices will…
B2B Marketing Mix 2021

B2B Marketing Mix 2021

New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways from the survey report, including the…
10 Video Marketing Trends That You Need To Know In 2021

10 Video Marketing Trends That You Need To Know In 2021

Video is considered one of the most popular tools in digital B2B marketing, with 99% of marketers leveraging some form of video content in their marketing strategies. This infographic from Oberlo highlights 10 key trends for effective video marketing in 2021, including the impact of livestreams on buyer engagement, the…
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