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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

Direct mail is the gift that keeps on giving — literally. With 68% of recipients indicating that receiving a "memorable" business gift strengthened their relationship with the sending business, direct mail remains an integral part of marketers' toolboxes. Direct mail is ubiquitous with modern marketing strategies, as it provides a tangible touchpoint for customers and prospects while also building deeper, more meaningful connections. However,…
When Designing A CTA, Pay Attention To…

When Designing A CTA, Pay Attention To…

An effective call to action (CTA) results in higher conversion rates and/or generates new leads to pursue, making them a critical tipping point for campaign ads and emails. This infographic from Liana Technologies provides insights into how to craft effective CTAs, focusing on the importance of word choice, design and…
Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Regardless of the type of content you create, it won't get the job done if buyers aren't engaged. That's why video stacks up extremely well against all other content formats. More than one-third (34%) of respondents to Demand Gen Report's (DGR) 2019 Content Preferences Survey said they spend five to 20 minutes watching a video while researching a B2B buying…
Get To The Heart Of Your Ideal Audience

Get To The Heart Of Your Ideal Audience

Targeted content is essential for helping B2B organizations reach their target audience, as 62% of B2B buyers rely on content that caters to their needs to reach a B2B purchase decision. This infographic from LinkedIn Marketing Solutions highlights how organic content leads to brand growth, and provides some tips for…
2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution. Even amid uncertainty, teams rallied around new ideas and made innovation a reality. Learn how this year's Killer Content Award (KCA) winners smashed their goals and reached the top of their industry scoreboards. Check out the 2021 class of KCA winners and their award-winning campaignsin…
9 Amazing Tips: How To Create SEO Friendly Content

9 Amazing Tips: How To Create SEO Friendly Content

With websites proving to be the second most popular source to generating buyer interest, it’s up to marketers to ensure their website content is visible in all possible search engines. This infographic from Grazitti Interactive spotlights nine tips for making marketing content more SEO-friendly, including the importance of keywords, how…
Key Statistics Emphasizing The Significance Of Digital Advertising

Key Statistics Emphasizing The Significance Of Digital Advertising

Digital advertising is critical for engaging B2B buyers, as 56% of buyers cite web searches as their primary means of reaching a purchasing decision. This infographic from SalesIntel explores statistics about how social media, mobile and video have enhanced B2B digital advertising and provides tips on how to improve digital…
Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out

Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out

To drive greater awareness of their offerings, especially among undeclared or undetected prospects, B2B marketers are building and enabling far-reaching ecosystems of business partners — affiliates, ambassadors, referrers and resellers — to drive engagement with buyers, influence and/or refer clients and actually close deals. B2B marketers are implementing revenue-generating partner programs, in particular, from companies of all sizes. Equipped with…

Why SEO And Google Are Important For Brands

As search engines begin moving away from third-party cookies, B2B marketers need to find new ways to optimize their brand’s search engine presence. This infographic from Graphic Rhythm highlights various stats about modern SEO usage in B2B marketing and sales, and spotlights how specific keywords and backlinks can help improve…
How SEO Is Changing For B2B Marketers: How To Get Found Online

How SEO Is Changing For B2B Marketers: How To Get Found Online

With more buyers taking the time to research before interacting with B2B brands, marketers are investing more in SEO to get in front of their target buyers. This infographic from Lead Forensics highlights key stats and trends in search engine optimization usage and some tactics marketers can employ to improve…
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