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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Everything You Need To Know About Call-To-Action Buttons

Everything You Need To Know About Call-To-Action Buttons

As digital advertising continues to be a top priority for B2B marketers, having strong calls-to-action (CTAs) within targeted ads and content is essential to driving traffic to brand websites and channels. This infographic from Synecore spotlights tactics for creating effective CTAs, including the importance of word choice for SEO optimization…
2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

In this year's Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the modernization of lead nurturing and the nuanced nature that comes along with its evolution. As lead nurturing and its accompanying strategies become a bigger priority, it's simultaneously becoming more challenging. In fact, 56% of respondents said their performance is poor/inadequate or needs improvement, while 84%…
6 Social Media KPIs: A Field Guide

6 Social Media KPIs: A Field Guide

With social media stepping up as a viable strategy for driving leads and engagement, B2B marketers need new KPIs to measure the impact of their social media content. This infographic from Brafton spotlights six KPIs marketers should analyze to measure the success of their social media strategies, including buyer feedback…
What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World

What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World

Content has always been king, but it took a pandemic to remind us just how essential good digital content is for B2B brands to connect with audiences. According to research from Demand Gen Report, 61% of marketers rank content marketing as one of their most important tactics for engaging prospects, driving leads and revenue, personalizing account-based strategies and maintaining buyer-seller…
What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do more to allow for fully operational, self-service journeys. To fully realize this, B2B marketers are turning to conversational marketing to deliver highly relevant conversations that provide buyers with meaningful assistance and the resources for independent decision-making. Advancements in artificial intelligence (AI) have ushered in a…
LinkedIn: A Sales And Marketing Tool B2B Companies Can’t Ignore

LinkedIn: A Sales And Marketing Tool B2B Companies Can’t Ignore

LinkedIn has transformed from a mere networking platform into a powerful B2B marketing tool, with 71% of marketers using it to share their branded content with key buyers. This infographic from SalesIntel highlights B2B buyer usage stats and shows how marketers are incorporating LinkedIn into their lead generation and engagement…
Marketing Automation Helps Companies Move Forward Successfully

Marketing Automation Helps Companies Move Forward Successfully

It's no surprise that marketing automation has seen a major uptick in adoption in 2021, with research from Demand Gen Report showing that 75% of marketers are implementing at least one marketing automation tool to ensure operational efficiency. This infographic from SalesIntel highlights stats about marketing automation's impact on B2B,…
The Marketer’s Playbook For Navigating The Event Tech Boom

The Marketer’s Playbook For Navigating The Event Tech Boom

Throughout 2020, B2B marketers were inundated with an influx of virtual events as organizations scrambled to reap the full value of the entire live events channel. This need to foster not only satisfying, but stellar, digital events resulted in an explosion of possible technologies and engagement solutions that could fill the void created by the inability to gather in-person. Despite…
Accelerate Demand & Enhance Customer Experience Through Personalized Engagement

Accelerate Demand & Enhance Customer Experience Through Personalized Engagement

Aired On: Sept. 14, 2021 @ 2 PM ET / 11 AM PT Most sales and marketing teams have databases that check the box on volume. But making those contacts relevant and actionable is still a critical issue to drive profitable growth. Revenue teams remain trapped in silos and burdened with manual work, which makes it harder to engage with…
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