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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Drive Revenue Through Events

How To Drive Revenue Through Events

At the end of the day, there's no secret sauce for driving event revenue; it's all about putting in the time and effort to build an always-on event strategy backed by valuable, trustworthy content. In this guide, you'll discover how to set your event up for success and measure that success in cold hard cash. It breaks down how to:…
2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

Spoiler alert: ABM strategies have dramatically shifted over the past year. While previous editions of Demand Gen Report's (DGR) ABM Benchmark Survey indicated sales and marketing alignment as the biggest ABM-related challenge, the 2021 version knocked alignment off its throne and crowned personalization at scale as the primary area marketers struggle with — it jumped 10 percentage points from the…
What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising

What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising

Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%. When coupled with 2020's 11% decrease, it's clear that B2B marketers have a lot more targeting and customization to do and a lot less funding to do it. Never one to back down from a challenge, B2B marketers turned to account-based advertising…
8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the…
7 Ways To Drive More Revenue With B2B Video Marketing

7 Ways To Drive More Revenue With B2B Video Marketing

B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to connect with and engage target audiences — it's no longer "nice to have;" it's a must-have NOW. Video holds unique power for marketers: It can connect with any audience and it's perfectly poised to deliver messages in a way that's difficult to replicate in any…
Using Intent Data To Power More Fully Integrated ABM

Using Intent Data To Power More Fully Integrated ABM

When most people talk about ABM, they focus on the 'M' out of the gate. But fully integrated ABM strategies are conceived to go far beyond being just about marketing; they strive to unite multiple strategies, tactics, channels and internal teams behind one common goal: Maximizing engagement and delivering more revenue from as many target accounts as possible. This critical…
Mid-Year Digital Marketing Trends Report 2021

Mid-Year Digital Marketing Trends Report 2021

The worldwide shift to remote work spurred different purchasing behaviors among consumers, prompting all businesses to rethink their sales and marketing strategies. This infographic from Digital Marketing Philippines highlights some of the most effective digital marketing strategies organizations have implemented so far.
Massive Sales Time-Wasters... And How To Fix Them

Massive Sales Time-Wasters... And How To Fix Them

Gartner research shows that only 23% of B2B sales reps believe they are prepared to sell in a virtual B2B industry, which results in missed sales opportunities and restricted company growth. This infographic from RingDNA spotlights the biggest pitfalls in modern B2B selling, including faulty data processes, the inability to…
Inbound vs Outbound Lead Generation: A Visual Comparison

Inbound vs Outbound Lead Generation: A Visual Comparison

Effective lead generation depends on an organization’s ability to differentiate their inbound and outbound programs. This infographic from Spiralytics compares inbound and outbound lead generation, highlighting the required skills and techniques each strategy needs to capture and nurture leads effectively.
B2B Marketing Video Facts You Should Know

B2B Marketing Video Facts You Should Know

The acceleration of digital content has blessed B2B marketers with a plethora of content types that can drive engagement in online channels, with video being one of the most popular. However, with the oversaturation of video content, marketers are looking for new ways to circumvent video fatigue while encouraging brand…
Building Better Experiences: Why Audience-Centric Experiences Are Key To Better B2B Results

Building Better Experiences: Why Audience-Centric Experiences Are Key To Better B2B Results

For several years, the buyer's journey was gently shifting toward a self-service model. In 2020, however, that gradual transition became an abrupt pivot as organizations raced to solve newly introduced complexities in an already complex process. The solution? Proactive, customer-centric buying experiences. Placing buyers in the driver's seat is key to refining digital-first marketing strategies, both pre- and post-purchase. Marketing…
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