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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

Every marketer wants to target the right prospects at the right time with the right information. The goal is to get in front of buyers as they research their next big investment before your competitors have a chance to drown out your message. What makes that possible? Intent data. The evolving buyer demands of the modern digital world are changing how…
The Do’s & Don’ts Of Social Media Management

The Do’s & Don’ts Of Social Media Management

Social media has evolved from just a content and advertising channel into an opportunity for companies to directly connect with and engage their target audiences. This infographic outlines the basics of social media management to help marketers successful leverage this critical channel.
2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

A marketing campaign is only as good as the database behind it. As B2B teams face increasing pressure to identify high-value accounts and deliver personalized messaging at every stage of the buyer's journey, the quality of their database is becoming increasingly important. The 2022 Database Strategies & Contact Acquisition Benchmark Survey revealed that many marketers have realized that their database…
Power Up Your Customer Engagement With Content Experience

Power Up Your Customer Engagement With Content Experience

Aired On: Jan. 20, 2022 @ 2 PM ET / 11 AM PT It can cost you up to 25X more to acquire a new customer than it does to retain your current ones. It's almost unbelievable, but it's true. If you ever wanted a reason to revamp your customer marketing and customer experience (CX) strategy, now you have it! During…
Take Steps Now To Ensure The Future Of Your Brand

Take Steps Now To Ensure The Future Of Your Brand

As the world slowly starts to shift into recovery mode from the Covid-19 pandemic, companies need to capitalize on the trust and credibility they’ve built with their clients. This infographic from LinkedIn features a wide range of tips on how to evolve digital marketing and outreach strategies, as well as…
State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency

State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency

The bottom line in this digital-first climate is it's a buyer's world and sales reps are just living in it. Between the desire for self-service buying journeys and increased expectations for relevance and personalization, there are various contradictory demands emerging concurrently, driving new opportunities and needs for sales technology. Though sales tech has always been an essential component of the…
Top Tips & Tricks For Leveraging LinkedIn

Top Tips & Tricks For Leveraging LinkedIn

71% of marketers opt to share their content on LinkedIn — making the social media platform a key channel for demand generation. This infographic provides some best practices to help companies share the right content, build strong connections and bolster their online presence.
How To Win Over The Modern Buyer

How To Win Over The Modern Buyer

Aired On: Dec. 15, 2021 @ 2 PM ET / 11 AM PT The modern buyer lives in a noisy world. Every day, in different ways and through different channels, they're getting offered something they probably didn't ask for. It's a lot of noise, and buyers have been very clear with us marketers that they are tired of it. Most…
Search Engine Optimization Trends 2021

Search Engine Optimization Trends 2021

Search engines are typically the first place prospects go to research a brand, meaning they are the strongest digital arena for attracting targeted customers. This infographic from Digital Marketing Philippines outlines the latest search engine optimization (SEO) trends to help organizations climb the online ranks.
Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams

Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams

Aired On: Dec. 1, 2021 @ 2 PM ET / 11 AM PT Getting started with ABM may seem daunting, especially for small teams already under pressure to do more with less, such as budget, hours or head count. Join RollWorks as we discuss how to make ABM work for resource-strapped teams. Whether you're a small team looking to start…
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