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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

While the following report will uncover what's working in database strategies, what's not working is outdated data and a lack of unification and analysis. With two-thirds (66%) of B2B marketers indicating their current database strategies need minor to significant improvement, organizations are well aware they need to create more advanced targeting strategies and better personalize content. To achieve those goals,…
9 Call To Action Best Practices

9 Call To Action Best Practices

Whether you’re looking to convince more people to do business with you or trying to lead more people down your conversion pipeline, this infographic provides nine best practices to create calls to action (CTAs) that help promote more brand interaction.
The Rise Of Precision Demand Marketing

The Rise Of Precision Demand Marketing

To break through crowded channels and convert prospects into buyers, marketers must deliver next-level personalization that speaks directly to a buyer's pain points. But new research shows many orgs have yet to adjust their tactics to deliver the personalized touch that today's buyers crave. This report examines where marketers are falling short on their personalization efforts and explores the emergence…
2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the "2022 Demand Generation Benchmark Survey," marketers are planning to ramp up the support for their demand gen programs. As teams focus on…
7 Benefits Of Content Curation

7 Benefits Of Content Curation

Content curation helps boost digital marketing performance by establishing links with relevant brands and influencers, showcasing industry expertise and thought leadership content and boosting awareness through connections and activity — to name a few. This infographic features various content curation tips and tricks to maintain social posting activity while reinforcing…
2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

Over the past decade, marketing automation platforms (MAP) have become the center of most tech stacks and helped shape the behaviors and strategies of many B2B organizations. However, given the stronger emphasis on ABM programs and the shift toward more personalized segmented campaigns, the role and definition of marketing platforms has evolved.We reached out to some of the top thought…
Top 7 Social Media Strategies CMOs Must Adopt In 2022

Top 7 Social Media Strategies CMOs Must Adopt In 2022

Social media plays a crucial role in attracting customers, and its importance in marketing strategies is only going to increase in the post-Covid-19 world. This infographic highlights seven key social media strategies that can help CMOs see big returns on their social media investments.

10 Key Terms You Should Know About Email Marketing

When used properly, email marketing is an effective and valuable strategy — but if you don't know the proper terminology, you'll have trouble getting the most out of it. This infographic highlights the 10 key terms you should know to maximize email campaigns.
Why Account Insights Are The Missing Link In ABM Success

Why Account Insights Are The Missing Link In ABM Success

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — and generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting…
RevOps Reality Check

RevOps Reality Check

In a few short years, revenue operations (RevOps) has transformed from an industry buzzword into a business imperative. B2B teams are waking up to the reality that a siloed approach is no longer sustainable. Today's buyers expect—and demand—a seamless experience at every stage of their journey, which requires complete alignment between the marketing, sales, and customer success teams. A proper…
The Marketer’s Guide To Interactive Content Success

The Marketer’s Guide To Interactive Content Success

Interactive content is powerful — it's eye-catching, engaging and, let's be honest, looks infinitely cooler than some flat PDF. It's also preferred by nearly everyone over traditional static content, including 91% of B2B buyers. That's right: Nine out of 10 B2B buyers prefer interactive. Yet, with endless options for content creation and optimization, organizations often struggle to identify what works…
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