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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Data Collection In A Post-Cookie World

Data Collection In A Post-Cookie World

With relatively new regulations implemented by big tech companies increasingly limiting the use of cookies and tags that enable advertisers to track prospects’ online behaviors, this infographic explores how marketers can protect buyer privacy without sacrificing data quality.
What's Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues

What's Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues

B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and for good reason. After nearly two years of digital-only connections, face-to-face engagements are slowly coming back, which means marketers are forced to pivot their strategies once again for a hybrid world. Research from Demand Gen Report's "2022 Demand Generation Benchmark Survey" found that budgets are…
Strategic ABM Gifting: A CMO’s Silver Bullet To Engage The Enterprise

Strategic ABM Gifting: A CMO’s Silver Bullet To Engage The Enterprise

In the remote work era, prospects crave humanized experiences more than ever. It's not surprising, then, that 83% of consumers feel positive about receiving packages. Buyers and customers see specialized gifts from organizations as tokens of appreciation. On the organizational side, gifting accelerates account-based marketing (ABM) efforts and helps build trust. But many enterprise-level execs are neglecting to marry the…
7 Perks Of Sales & Marketing Alignment

7 Perks Of Sales & Marketing Alignment

Getting marketing and sales teams on the same page often feels like herding cats — but it’s a necessary obstacle organizations must cross. This infographic examines seven perks of marketing and sales alignment, backed by relevant data points.
2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey

2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey

B2B buyers have officially moved into the driver's seat when orchestrating purchases and researching vendors/solutions. With modern preferences for forming large buying committees, self-service journeys and content overload, sales teams are tasked with blending automation, content, analytics and resources in their strategies to deliver meaningful, personalized buyer engagements that increase deal velocity. With an understanding of the tools needed and…
From Insights To Action: Taking ABM Measurement To The Next Level

From Insights To Action: Taking ABM Measurement To The Next Level

Aired On: Apr. 7, 2022 @ 2 PM ET / 11 AM PT Measurement isn't one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already…
5 Trends That Will Dominate Influencer Marketing In 2022

5 Trends That Will Dominate Influencer Marketing In 2022

The five biggest trends in influencer marketing include the increasing importance of TikTok, influencers with small followings, bite-sized videos, influencer-led commerce and diversified revenue streams. This infographic explores the factors behind each trend and how marketers can properly utilize them.
2022 Channel/Partner Marketing Benchmark Survey

2022 Channel/Partner Marketing Benchmark Survey

In Room-For-Improvement Channel Programs, B2B Executives See Opportunity To Drive More Revenue With Partners In 2022 B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. Fully 96% of respondents to the second annual "Channel/Partner Marketing Benchmark Survey" conducted by Channel Marketer Report and Demand Gen Report said they expect…
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