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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Tips For Optimizing Your Marketing Videos

Tips For Optimizing Your Marketing Videos

Video success goes beyond the creative execution — it's also imperative practitioners provide a high-quality viewing experience. This infographic provides tips and tricks into marketing video optimization, covering topics from resolution and compression to best formatting practices.
The Psychology Of Color In Marketing

The Psychology Of Color In Marketing

Color has an interesting way of invoking emotions and subconsciously impacting humans’ feelings. This infographic highlights the effect different colors have on marketing efforts and explains what color does to the brain.
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

Converting B2B prospects into buyers is often a complicated, lengthyprocess. This is especially true for high-dollar purchases, such as software, that involve multiple stakeholders. There are a lot of balls in the air, and lead nurturing campaigns must consider the role each stakeholder plays in the decision-making process. Additionally, a strong lead nurturing strategy requires data-driventouchpoints that provide personalized content for each stage…

The State Of In-Person Events

In-person events are back, and this infographic outlines how event planners are organizing them, the new formats practitioners are experimenting with and how budgets are evolving.
The B2B Social Marketer’s Guide To Connected TV

The B2B Social Marketer’s Guide To Connected TV

Connected TV (CTV) isn't a far leap from your tried-and-true social platforms. As a social marketer, you may be surprised to see all the similarities in CTV as you start to explore, including: Campaign types; Targeting capabilities; Reporting and testing; and Creative management. CTV's digital roots make it the next best channel for B2B social marketers looking to differentiate themselves…
The Anatomy Of A Great Sales Outreach Email

The Anatomy Of A Great Sales Outreach Email

The average ROI for email campaigns is 4002% — or $42 for every $1 spent, but those numbers are only achievable if practitioners craft a compelling email. This infographic shares an example of a successful sales email and drills down into the key aspects that make it work.
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move. To help you build a more valuable database, this special report explores how B2B marketers are producing and procuring higher quality data, including: How businesses are utilizing deeper analytics to refine messaging and offer…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

In the era of self-service buying journeys, B2B advertising is simultaneously a marketer's best friend and worst enemy. While serving up an advertisement is a surefire way to promote brand engagement, irrelevant, 'spammy' ad campaigns will have prospects clicking in the other direction. The experts explained that the top three components practitioners must consider when creating engaging ads are content,…
How To Formulate A More Effective Approach To TikTok Marketing

How To Formulate A More Effective Approach To TikTok Marketing

TikTok is projected to reach 1.5 billion users by the end of 2022 and, as it continues to occupy more of people's time, it's a worthwhile platform for marketers to invest in. This infographic provides insights, tips and tricks into an effective TikTok brand strategy.
10 Key Roles Of The Best Sales Managers

10 Key Roles Of The Best Sales Managers

With the help of a survey of more than 1,000 sellers and sales managers, this infographic provides insights into the 10 key roles that top-performing sales managers tend to outperform other sales managers.
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