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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue and drive growth in a post-pandemic world, while keeping their head above water to thrive in the age of the customer. In this report, eight heads of marketing from different industries and various stages of growth will sound off on their top challenges and priorities…
The 4 Pillars Of A Great Blog

The 4 Pillars Of A Great Blog

Blogs are great at balancing knowledge with creativity to entertain while informing readers, but they’re also a dime dozen — and often not maximized to their full potential. This infographic shares how practitioners can create blogs that stand out, help generate revenue, increase readership numbers and make an impact within…
10 Delegation Tips From Successful Leaders (& How To Apply Them)

10 Delegation Tips From Successful Leaders (& How To Apply Them)

It’s imperative that leaders can delegate responsibilities across teams and departments to create more jobs, higher revenues and post higher growth figures, but delegation is often easier said than done. This infographic shares delegation advice from successful leaders and discusses the best ways to apply them.
How To Make Hybrid Work Less Stressful For Your Team

How To Make Hybrid Work Less Stressful For Your Team

With 74% of U.S. companies using or planning to use a permanent hybrid work model, it’s imperative that leaders are taking the steps necessary to ensure teams are operating at maximum efficiency. This infographic discusses the steps needed to make hybrid work successful while highlighting its pros and cons.
2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

In a world tainted with spammy, impersonal outreach, B2B practitioners are recognizing the importance of 1:1 connections and building the foundation needed to generate and fuel account- and contact-level insights. According to the "2023 Database Strategies & Contact Acquisition Benchmark Survey," 69% of practitioners plan to increase their investment in their database strategies as they look ahead into 2023. And…
What’s Working In Personalization? The Power Of Customizing Engagements

What’s Working In Personalization? The Power Of Customizing Engagements

We've all gotten the "Hi [NAME]" email that masquerades as personalization. But there is more to connecting with buyers than addressing them by name. B2B marketing teams that embrace personalization strategies can accelerate buying journeys by proactively anticipating buyers' needs and offering solutions to their pain points. Personalization is key to advancing the buyer's journey, but marketers must balance buyers' contradictory desires for…
10 Email Marketing Best Practices

10 Email Marketing Best Practices

With more than 306 billion emails sent and received each day, this infographic provides 10 best practices to help marketers craft email campaigns that stand out in oversaturated inboxes.
State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep. To that end, almost a third of marketers plan to invest in intent data throughout the…
What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences

What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences

In a world that's dominated by demands for personalization, self-service and fast-moving buyer's journeys, marketers are turning to conversational marketing to better engage prospects with relevant information while providing personalized communications to guide them throughout their journey. Throughout this special report, you'll explore: The latest trends in conversational marketing; Best practices to get it done right; and Real-world examples of…
B2B Marketing Guide To Leveraging Account Intelligence

B2B Marketing Guide To Leveraging Account Intelligence

Selling tech to enterprises and having the right marketing approach can be a struggle, as the buying committee often encompasses people from multiple job functions and departments. It’s essential to understand who buys, why they buy and how they do it, so this infographic discusses how practitioners can break through…
The Rise Of Upskilling: How Americans Are Advancing Their Careers

The Rise Of Upskilling: How Americans Are Advancing Their Careers

According to a series of polls conducted by Michael Page in August 2022, 90% of workers consider upskilling a priority in their career journeys. This infographic summarizes the notable findings from those surveys while providing upskilling tips employees and employers can put into practice.
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