COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

When “Just Right” Just Works: The Goldilocks Effect Of ABM

When “Just Right” Just Works: The Goldilocks Effect Of ABM

Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold.…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, creating engaging experiences that tap into buyers' senses to create a deeper emotional understanding of the information at hand. Demand Gen Report's "2021 Channel/Partner Marketing Benchmark Survey"…
The Key Social Platform Metrics To Track

The Key Social Platform Metrics To Track

With so many measurement metrics for social media platforms, it’s important that marketers are tracking the right ones. This infographic highlights the key metrics that practitioners should focus on to ensure they’re meeting their growth goals.
The Search Marketer’s Guide To Connected TV

The Search Marketer’s Guide To Connected TV

Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand? Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don't worry, we love paid search as much as the next…
5 Trends Fueling The Rise Of Visual, Data-Driven Storytelling

5 Trends Fueling The Rise Of Visual, Data-Driven Storytelling

Visual, data-driven storytelling has been on the rise — and it’s going to become even more popular in the future. This infographic looks at five trends fueling this shift, which include information overload, declining trust in media, social media's “winner-takes-all” dynamics, the changing roles of text and multimedia and the…
CTV As Performance Marketing: A Tale Of Two B2B Case Studies

CTV As Performance Marketing: A Tale Of Two B2B Case Studies

Aired On: Sept. 22, 2022 @ 2 PM ET / 11 AM PT While you’ve probably been hearing that Connected TV (CTV) is a great channel for B2B brands, it may be hard to believe that the TV screen is driving significant conversions. But we have proof — B2B businesses are opting to reach their audiences with CTV advertising, and they…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content for each stage of the buyer’s journey. But while most marketers agree on the importance of lead nurturing, few have perfected the process. According to the “2022 Lead Nurturing & Acceleration Benchmark…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs

What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs

Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing a slippery slope to meet buyers' needs in the ever-evolving engagement landscape. This report will examine what's working — and what's not — in modern buyer engagement strategies by providing insights into: The most effective content formats for engaging buyers across all stages of the…
11 Tips To Improve & Refine Your SEO Strategy

11 Tips To Improve & Refine Your SEO Strategy

The SEO landscape is shifting rapidly — most websites have dealt with significant declines in search referral traffic as Google augments its SERP rankings and video content takes the top spots of search engines. This infographic highlights 11 key tips for improving search performance amidst these changes.
2022 C-Suite Go-To-Market Benchmark Survey

2022 C-Suite Go-To-Market Benchmark Survey

The B2B market is evolving rapidly — and the need for smarter go-to-market (GTM) strategies is growing right alongside it. In the "2022 GTM Benchmark Survey," 40% of respondents indicated they define "GTM" as how they take a new product to market — which was expected. But, interestingly, just under one-third took the progressive route and said that GTM includes…
Subscribe to this RSS feed