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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt

When: Thursday, August 18, 2011 1:00 PM - 2:00 PM EDT - Register Today In an effort to keep our finger on the pulse of B2B buying behavior, we have recently concluded the research behind the 2011 Inside the Mind of the B2B Buyer survey. In this webinar, we will review the top-line results and give you a sneak peak…

The Best Content For Short Attention Span Theater

Live Date: Sept 7, 11am ET - On-Demand - Watch Now Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making…

Where Do Virtual Events Fit in Your Marketing Mix?

With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands. Download this free report, "The Practicalities of Virtual Events" Download Below

Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their…

The Model for the New Revenue - Centric Marketer

Live Date: Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT - On-Demand Measurement is a priority for all marketers but a focus on tactical metrics has kept many marketers from truly proving the value of their efforts. Now for the first time a new study from DemandGen Report has tied together the impact of deeper measurement capabilities with…

5 Steps to Measure Lead-to-Cash Performance

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting. With investments in demand…

Personas, Positioning, & Clever Messaging: 3 Secrets for Engaging More Buyers

Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT Whoever understands the buyer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, marketers must know how to capture this customer knowledge, distill it, and then share it effectively…

A Clearer View of the New Buyer Via the Cloud

What is the real value of connecting in the Cloud? Understand Buyer behavior by looking at everything and everything that matters to a marketing and sales professional. Learn what you can do in the Cloud to deliver more qualified leads, better data and more revenue. Download the white paper now A Clearer View of the New Buyer Via the Cloud…

Build Lead-Gen Lures with Video

Using Internal Resources and Online Presentation ToolsThis white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes be a barrier to increased use…

Taking a Bite-Sized Approach to Marketing Automation

Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems. The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms…

Getting Marketing Automation Right The First Time

5 Key Steps Companies Must Take At the Front-End of Deployment To Ensure Long-Term Success The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success. The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate…
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