COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Lead Generation Quick Start Series

Register Now for Our Lead Generation Quick-Start Series! Reserve Your Spot Now! Selling Lead Gen Internally | April 12 at 1pm ET Learn the foundational arguments around the need for, and value of, investing in generating leads. This session with Mike Gospe, Principal at KickStart Alliance, will address the spike in leads generated on the Web, changes in buyer behavior…

The New Formula for Generating High Quality Leads in 2011

Marketers Shifting Focus to Web-Based Formats for Higher Conversions Marketers are refining the media mix, selecting the most cost-effective forms of engagement to capture and nurture leads to meet new revenue demands. Download this E-book to learn how content-rich webinars, optimized web site landing pages, video, social media and other methods are proving to be cost efficient and valuable for…

Ensuring That Your White Papers Appeal to Busy Executive Readers

Six White Paper Features for Reaching the Busy Executive Reader How often do you download a white paper or ebook, impressed by its apparent focus on a pain point that you feel, skim it, then never open it again? As a white paper marketer, you work hard to avoid such disengaged behavior among your audiences. Besides having quality content, your…

The State of Marketing Automation

As we head into 2011 the marketing automation category is poised to further illuminate the shared responsibility for the pipeline. In this special report, DemandGen Report provides an in-depth look at the key trends influencing BtoB marketing in addition to an overview of the leading marketing automation suppliers.

Referral Marketing Refreshes Traditional Lead Gen Methods

Lead management experts are aligning behind the idea that 2010 was a transformational year during which traditional sales methods began withering with the onset of a new vendor selection process driven by automation, cloud applications and social media. This effect has been chronicled and acknowledged by the BtoB media, and is reverberating through corporate ranks. Download Now.

Assessing the Impact of Dirty Data on Sales & Marketing Performance

Data hygiene issues have been the dirty little secret for organizations for years. However, once companies take the time to refresh their contact database, they payoffs are significant. To learn just how much dirty data is costing your organization, we encourage you to download a new E-book featuring exclusive new research which quantifies bad data's impact on sales & marketing…

Managing Your Team to Higher Quotas with Social Selling

Over 45% of organizations have set higher sales quotas in 2011 as compared to 2010. To achieve the higher quotas, successful sales leaders are focusing on increasing the productivity of their existing teams, innovative use of social media, and better sales and marketing alignment. Concur, the market-leader in on-demand expense management solution and one of the fastest growing software companies,…

Secrets of Successful “From” Names and Subject Lines

“From” names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective “From” name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today! Download Now.

Dirty Data’s Effect on ROI and Five Ways to Fix it Today

Register to Uncover the ugly truth of the cost of dirty data on your organization Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.Join ZoomInfo and DemandGen Report as…

Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services

As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial…
Subscribe to this RSS feed