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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Marketing Automation in 2012: How To Navigate Change and Future-Proof Your Selection

Thursday, November 10th, at 1:00PM (ET) - Register Today B2B marketing is evolving rapidly, with new channels, analytical approaches, and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still…

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market. The webinar will drill down into the specific impact of: Condensing the time…

The Critical Role of Time in Successful Demand Generation Programs

The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being…

Data Rich - The Payoff Of Marketing Measurement On Revenue Performance

As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to…

The Move From Transactional To Behavioral Marketing

Building The Business Case for An Integrated Customer Acquisition Model The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics…

The Power User's Guide To Successful Webinars

According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling…

Developing Content for the Digital Conversation

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs. In this webinar,…

The Hidden Costs Of Multiple Marketing Tools

Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today. Download Now. 

What’s Working in Webinars: A Look Inside the Best Practices of Power Users

When: Wednesday, September 21, 2011 - 10 AM (PDT) / 1 PM (EDT) - Register Today In a world that teems with webinars, how do you rise above the rest to create an experience that thrills your audience and gets them talking? Join Andrew Gaffney, editor of DemandGen Report, as he presents key takeaways and tactics currently employed by the…

Blueprint For Using Content To Connect With Buyers

New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to…

Data Driven Audience Segmentation

Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment. This white paper covers: Categorization when…
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