Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this white paper is a collection of evidence that demonstrates its very real benefits. This White Paper includes:· A detailed overview of…

The influx of prospect, customer and target market information has caused a dilemma for sales practitioners. While this flood of data provides sales with endless resources, it also presents the possibility that the best sales opportunities are drowned out by irrelevant information. Sales intelligence allows sales teams to improve the quantity/quality of leads, maximize selling time, and accurately unify customer…

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can…

How Leaders are using Sales Playbooks and analytics to accelerate deal velocity New market threats and realities for BtoB sales organizations, like a double dip recession and expanded reliance on procurement departments, are driving a continued shift to automating sales engagement with more defined processes and measurement. Rather than relying on reps to set their own course and engagement with…

As marketers strive to embrace new, engaging communication platforms, the use of video conferencing is growing rapidly. In fact, users recently surveyed by 1080 Group expect to grow their own use of video conferencing by 211%, from an average of 3 times to more than 6 times monthly. Even progressive video marketers already actively using video conference expect to increase…