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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Get Your Campaign Groove On

This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs. Campaigns are an integral part of any successful marketing automation lead generation activities.This E-book covers a range of campaign types, gives useful examples and touches on specific elements of: Segmenting audiences and building nurture campaigns Streamlining personalization by automating follow up…

Integrating Online Event Intelligence Into Lead Management Systems

Live Date: Tues, May 22 - 1:00 - 2 PM ET - Register Today Progressive marketers are leveraging tools to create robust integrations between online event platforms and their lead management systems. These integrations enhance and extend the value of investments by maximizing efficiency, productivity and data accuracy. Sign up now for this free webinar to learn: How marketers can…

Landing Page Best Practices

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of…

New Strategies For Today's Video-Enabled World

5 new strategies to create online video content from material you already have in-house. This All-New KnowledgeVision E-book Shares: The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively How certain easy to use technology actually reduces staff time spent creating online videos What archived materials work best when repurposing How online video made…

Communicate With Your Buyer: Techniques For Building Your Segmentation Strategy

When: Thursday, May 31, 2012 1:00 PM - 1:30 PM EDT - Register Today In this 30-minute webinar, Ruth Stevens and Don Wynns will highlight the key steps needed to optimize segmentation processes using proper data management, and outline the benefits of segmenting marketing messages to key prospects. Topics to address: - Data management realities/challenges - How data impacts demand…

Integrating Social In The Lead-to-Revenue Process

When: Thursday, May 10, 2012 1:00 PM - 2:00 PM EDT - Register Today B2B marketers are still in the early stages of establishing how social media can impact actual business results. Many organizations struggle to connect the soft benefits of followers and mentions to the more strategic goals of leads and opportunities. However, leading demand gen professionals have realized that…

What The Hidden Sales Cycles Means For Content Marketing

New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales. Speakers: Andrew Gaffney, Editor of DemandGen Report Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company

How Lead Scoring Helps Drive Conversions

When: April 18, 2012 - 11:00 AM to 12:00 PM (PDT) - Register Today Join Andrew Gaffney, Editor, DemandGen Report and Atri Chatterjee, CMO Act-On Software as they present benchmark research that explains the positive impact lead scoring can have on conversion rates at all phases of the sales and marketing funnel. This webinar will illustrate the points with real-world…

Secrets Of The Modern Marketing Department: Same Rules, New Tools

How Progressive Companies Are Transforming Marketing By Graduating From Spreadsheets and Manual Reports to Improve Collaboration, Visibility and Speed To Market  The proliferation of digital channels has significantly changed the marketing landscape. Marketers are now charged with managing traditional phases of budget and program development across as many as 50 channels. At the same time, marketing is typically being asked to…

CMO Study: Insights from the Global Chief Marketing Study

This CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times. It also illustrates how closely CMOs’ perception of the marketplace…

Shifting the B2B Marketing Paradigm From Contacts To People

4 Steps For Getting Ready E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs…
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