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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Secrets Of Successful Lead Scoring: A How-To Guide For B2B Organizations

Most B2B organizations understand the basic premise of lead scoring. Yet most companies – including those that have already deployed a marketing automation system – still don't take advantage of lead scoring. What's holding them back? How can these companies turn lead scoring into a competitive advantage? Demand Gen Report recently partnered with DemandGen International to get answers to these…

Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each…

BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos. While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals…

Marketing Experts Share Strategies For Using Video In Demand-Gen Campaigns

Until recently, video was often relegated to the list of things B2B marketers did "just for fun" – or at least it wasn't a major part of their campaigns. But video has now become an integral component of B2B demand generation initiatives, and companies are implementing video-based strategies to educate…

A Road Map to Optimization: 3 Keys to Tying New Technology Rollouts To Business Results

Live Date: Tuesday, June 26, 2012 1:00 PM - 2:00 PM EDT - Register Today Today's cloud-based marketing automation, CRM and other technology solutions can revitalize a sales and marketing organization. But the stakes are high: Transformative technology projects are expensive and complex, and according to some studies more than a third of them ultimately fail. How can enterprise executives…

Quick Start Guide: Creating Killer Content

Today’s marketers need to focus on adding value and delivering unique insights — it’s all about supporting the buyer’s decision-making process. A recent DemandGen Report survey found that 75% of business executives would encourage solution providers creating content to “curb the sales messages” and focus more the business. Check out the QuickStart Guide to Creating Killer Content, an easy read…

Content Preferences Survey Report

Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies,DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy…

Thought Leadership Marketing That Attracts Prospects To Your Thinking…And Your Funnel

Live Date: Thursday, June 7, 2012 1:00 PM - 2:00 PM EDT - Register TodayThe B2B buying process isn't about selling a product or service – it's about demonstrating your ability to solve a customer's problems. In order to do that, B2B marketers need to connect with potential buyers, engage them in meaningful conversations, and earn their trust over time.…

Integrating Webinar Intelligence into Lead Management Systems

Live Date: Wednesday, June 13, 10 AM (PDT) / 1 PM (EDT) - Register Today Enhance the value of your webinars by maximizing efficiency, productivity and data accuracy through integrations. Attend this interactive webinar to learn how to: Attract more attendees with customized invites and reminders. Boost the marketing ROI of each event. Reuse high-value marketing content across all of…
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