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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Make The Most Of Your Sales Leads

Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including: Understanding the fundamentals of lead scoring Learning how to identify the traits that define your ideal sales prospects Building a system that will grow with your organization over time Download Now »

Introduction to Integrated Marketing: Lead Nurturing

Learn the six foundational steps your company can take to set up a successful lead nurturing program, including: Designing a basic lead nurturing program Learning how to refine and expand your program Measuring the progress of your lead nurturing program Download Now »

The RPM Readiness Guide Improve the way you measure marketing effectiveness

Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company. The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.…

Marketing Automation Enables – Not Drives – Optimized Lead Generation Programs

Learn why integration of actionable data, content messaging and human touch has a direct impact on the output of your lead generation programs, and how marketing automation technology helps to enable – not drive - sales results. Recent research reveals that 75% of B2B CMO’s report their biggest challenge is generating high quality leads. Despite this, only 19% have fully…

Video: Marketing Automation & Email Marketing

Email marketing is a time-tested, and highly effective, way to reach prospects and customers. This Salesforce.com video explains how to move your firm beyond "batch and blast" email marketing to guarantee that you always deliver the right message, to the right person, at exactly the right time.

How to Break Down Marketing Silos to Improve Collaboration and Alignment

 For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure…

Developing an Effective Mobile Engagement Strategy

Live Date: Thursday, September 27, 2012 at 12 PM ET / 9 AM PT - Register Today! Consumers want to shop on their mobile devices, but they often encounter issues: four in five consumers experience problems when conducting transactions on mobile devices and 43 percent of those that experience problems abandon the transaction. A good mobile engagement strategy can offer…

Infographic: Growing Revenue Through Alignment

Just in time for this week’s Dreamforce conference, we have an infographic especially for Salesforce.com users, provided courtesy of DemandBase. Learn what it takes to leverage the power of social media, drive revenue growth, and take steps towards building the Social Enterprise.

Dreamforce 2012 Cloud Expo Highlights: All Star Apps

The Salesforce.com Dreamforce Cloud Expo will open next week in San Francisco with more than 350 companies showcasing over 1,000 solutions designed for use with the Salesforce platform. If your company is looking for solutions to strengthen its sales and marketing operations, the Cloud Expo is the place to be. With so many choices, however, it can be tough to…

2012 B2B Marketing Automation Vendor Selection Tool

Raab Associates’ 2012 B2B Marketing Automation Vendor Selection Tool (VEST) draws on nearly 200 data points for 22 B2B marketing automation vendors. It uses these to build product and vendor fitness scores that show which vendors are most suitable for small, mid-size and large organizations. Results are displayed on easy-to-understand charts that make it simple to see which products are…
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