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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Video: Seth Godin On The Tribes We Lead

Over the past few years, the now-famous TEDTalks series has included a number of episodes worth watching if you're a B2B marketer. Here's one of the very best: a 2009 talk from Seth Godin that links modern marketing success to some of our oldest and most powerful social customs.

Webinars: The Missing Link In Your Lead Generation Strategy

Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads. This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why…

Membership, Engagement and the Metrics that Matter

In a world where Facebook boasts over one billion members and hundreds of millions of people use Twitter and LinkedIn, association executives must address the changing dynamics of member relationships. More than a technology, Social CRM is a philosophy and business strategy that helps associations work smarter. Social CRM is about getting the entire organization on board with the idea…

Evolving Your Marketing Automation from Tactical to Strategic Levels

Live Date: November 30th, 2012 at 1 PM ET / 10 AM PT • Register Now » Recent research has shown that lead generation marketing drives greater growth and effectiveness with executive level support for marketing automation. But what are marketers to do when marketing automation is treated as a basic implementation tool instead of as a strategic capability driven…

Infographic: The Lyris Digital Optimizer Report

This week's infographic, courtesy of Lyris, features the results of an online survey which indicates that email-based digital marketing efforts have the highest percentage of integration with other channels and technologies. It also offers a synopsis to each channel. (Source)

5 Simple Steps To Becoming A Content Curation Rockstar

Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how…

Infographic: The Best Times To Share Content On Twitter And Facebook

Wondering when your social media posts will generate the biggest bang for the (virtual) buck? This week’s infographic, created by digital agency Raka using data from Bitly, offers a quick and very informative visual guide to timing your posts on Twitter and Facebook.

Marketing’s Missing Links: Integrating Channels, Campaigns & Reporting

On-Demand • View Now » Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. During this webcast, we’ll hear case study examples from Andrew Gaffney, Editor…

Infographic: Content Marketing Metrics

Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of the puzzle: metrics. This week's infographic, which comes courtesy of Pardot, looks at the key business…

Lead Nurturing: The Blueprint for Building Successful Campaigns

 This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into: The Right Content Offers for Nurturing Programs Customizing Email Offers/Landing Pages for Nurture Campaigns Developing the right cadence and sequence to increase relevancy and response
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