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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Blending The Art And Science Of Marketing

In today’s environment, marketers have to rely on both their instincts and hard numbers. This infographic from Pardot highlights the talents of marketing artists and marketing scientists and the advantage of striking the right balance.

Infographic: What Do Leads And Love Have In Common?

Whether you’re looking for a Valentine or someone to love your product, text is a popular way to nurture any relationship. This infographic from Leads360 outlines the rules of engagement for using SMS to win leads or a sweetheart.

Get The Facts About Customer Lifecycle Marketing

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

Infographic: Sample Social Media Plan for Events

Having a solid social media plan in place around your marketing events can boost engagement and overall awareness before, during and after the event. Marketo offers a checklist for generating buzz about your event through social channels. 

The Experts Speak: 12 Trends That Will Define B2B Content Marketing In 2013

Content4Demand recently connected with a dozen top content marketing experts. Our goal: To uncover the trends and tactics that will shape the content marketing industry during 2013, and to learn what those trends really mean for B2B marketers' day-to-day activities. Now, their predictions are available together here, for the first time, in this exclusive E-book. Whether you're charged with launching…

Marketing Technology: The Road Ahead For 2013

Challenges, Opportunities and Key Priorities For B2B Marketers The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers. Our expert All-Star team will…

Infographic: Maximizing Trade Show Leads

Trade shows remain a key component of any B2B marketer’s strategy, but leads have to be tracked carefully to ensure there are no missed opportunities. Marketing automation can bring order to the process of nurturing the leads gathered at trade shows, as this infographic from Pardot illustrates.

Prove The Power of Content Marketing

Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces. Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right…

Infographic: What Your Facebook Page Needs

Facebook can be an effective lead generator for marketers who pay attention to all of the necessary elements, including exclusive content. HubSpot put together a Facebook page checklist to help turn “likes” into sales.  

Your Marketing Makeover

Refresh Your Marketing Strategies with Tactics that Get Noticed The explosion of digital channels has fundamentally changed the way buyers engage with solution providers. Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Infographic: SMB Marketing Automation Adoption & Trends

Marketing automation tools aren’t just for the big guys. Small companies are seeing the advantages of demand generation, according to an infographic from Techaisle, a global SMB and channels ICT market research and industry analyst organization.
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