COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

7 Ways Sales Professionals Drive Revenue With Social Selling

QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team. Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections. This new E-book from…

Infographic: Sorting Out Social Media Metrics

Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns, according to this infographic from Infosys.  Are you monitoring what matters?

Turn Your Enterprise Sales Intelligence Into Best-In-Class Results

“It’s like drinking from a fire hose!” “I’m busier than a one-armed paper-hanger!” “How do I cut through all the noise?” Do phrases like these describe the challenges your B2B sales organization faces? Today, many sales professionals struggle under an avalanche of data about prospects, customers and markets. Yet instead of making their jobs easier, the sheer volume of this…

A Clearer View of Marketing & Sales Pipeline Management

Live Webinar: May 1st, 2013 at 2PM ET / 11AM PT  •  Register Now » While the view of “prospects to leads to opportunities to wins” is still a relevant view of the B2B sales and marketing pipeline, traditional models for effective pipeline management is obsolete. A two-dimensional view of marketing-generated leads that sales reps then develop does not accommodate…

Infographic: What Does A Lead Cost?

While a shotgun approach such as direct mail or a webinar can hit more targets and generate more initial responses, a multi-touch outbound prospect development campaign can yield more qualified leads at a lower cost per lead, as this infographic from PointClear illustrates.

Infographic: How Scientific Attribution Modeling Works

You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease or stay the same. What factors can you attribute to this? This infographic from BKV, a direct and digital marketing company, compares the traditional ways of attributing value to the scientific method.

Infographic: How To Rock Social Media In 30 Minutes A Day

With the quickly changing social media landscape, B2B marketers find it hard to determine how much time to dedicate to each channel. This infographic from Pardot provides a minute-by-minute plan to tackling social media in just a half an hour a day.

Demand Gen Report’s 2013 Benchmark Survey Finds Lead Gen Budgets Rising

One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey. As marketers face increasing pressure to…

Staying on the Bleeding Edge of B2B Marketing: A C-Level Fireside Chat with Bizo and Eloqua

On-Demand Webinar • View Now » The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading…

Infographic: Inside Online Video Marketing

  Video holds the attention of users for longer and is more memorable than text-based content, according to this infographic from Bubobox, an online video marketing company. Customers who view a video on a web site are 64% more likely to make a purchase, boosting the return on the investment.

The Secrets To Successful Content Campaigns

On-Demand Webinar: View Now » Simply complete this form to secure your seat for the webinar and you’ll be on your way to learn about the types of content that are driving opens, clicks and conversions for sales. Key takeaways from the webinar will cover the 5 Key Stages of building campaigns that convert: Profiling Buyers and Identifying Key Triggers…
Subscribe to this RSS feed