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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Infographic: Six Tips For Contagious Content

This infographic from WhoIsHostingThis?, a web hosting company, touches on the psychology behind what drives folks to share content and examines elements necessary to take content to the maximum level of shareability. It goes on to explain that the more emotion content evokes, the likelihood of going viral increases.

Five Steps To Connect Across All Screens

This webinar will feature Gary Schwartz, President, Founder and CEO of Impact Mobile as he discusses the growing importance of mobile —sharing stats and talking about his experience with mobile marketing. We will also hear real world examples of how B2B marketers can take advantage of this trend and utilize tools to test campaigns and optimize delivery.

Infographic: Designing Email For Mobile Viewing

The increasing use of smartphones is giving a boost to the effectiveness of email marketing. This infographic from KISSmetrics offers some tips for optimizing your emails for mobile viewing.

Infographic: Why Responsive Email Design Matters

With nearly half of all email being opened on mobile devices, marketers have to ensure that their messages are displayed correctly when buyers access them on the go. This infographic from Litmus, an email testing and analytics firm, provides a how-to guide for responsive email design.

Are You Experienced? Insights On Hot Topics At EE13

Eloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event. Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn.

Infographic: Building A Landing Page That Sticks

Landing pages play a vital role in B2B marketing campaigns. Thompson Local, a provider of B2B email marketing services, offers these tips for building landing pages that match your outbound messaging and user needs.

Three Steps to Customer-Focused Alignment Between Sales & Marketing

Companies that make use of sales-enablement tools and practices empower their reps to become more productive, maximize their selling efforts, create better initial contact with prospects, and close more deals. This white paper explores how to craft a sales process that puts an immediate and consistent focus on buyer expectations, needs, and demands.

The Power User’s Guide To Successful Webinars

Interactive online webinars have been identified as the gold standard for communications professionals to connect with internal stakeholders, customers and prospects. Due to the continued success and high ROI of webinars, organizations are embracing the format across more areas of their business: from marketing and sales, to training and HR.
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