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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

A Mix-And-Match Content Strategy

You can't have just one — and that includes potato chips and types of content. This infographic from marketing firm ContentPlus explores the benefits of the most popular content types and how including the right mix in your content strategy can lead to great results.

Unlocking Internal Business Connections

As the old adage goes, it’s not necessarily what you know but who you know…and who your colleagues, customers and industry connections know. When salespeople have to make 50 or more cold calls a day, the “no’s” are bound to pile up. Relationship economics turns a cold call into a warm introduction when the sales team is armed with crucial…

Adding Social Fuel To Demand Generation Programs

This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.

How DocuSign Built A World Class Lead Nurturing Program

With more than 80,000 engaged leads to process each quarter and more than 50 different nurture tracks, the DocuSign team’s demand generation efforts are running on all cylinders. Meagen Eisenberg, VP of Demand Generation at DocuSign, will share the story of how her company doubled its pipeline and far exceeded its sales targets through the commitment and partnership of its…

Infographic: Boosting Marketing’s Business Relevance

Top marketers are using marketing analytics to predict future outcomes as well as report on the performance of past campaigns. That was one of the findings of the ITSMA/VEM/Forrester 2013 Marketing Performance Management Survey highlighted in this infographic.

How To Double Your B2B Marketing ROI

Break free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line. Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of…

Infographic: Effective Communication Keeps Customers Happy

With so many different ways to reach customers, it’s all about finding the best and most personalized channel. In this infographic, Couch & Associates rounded up some statistics to show just how important communication is for marketers.

Infographic: The Benefits Of Mobile Marketing Automation

Today’s B2B marketers understand the importance of enterprise mobility, timely follow up,  immediate access to marketing collateral, and the ability to track prospect activities at anytime. But, they still have to keep their eye on ROI and alignment with the sales team. This infographic from FatStax, a mobile platform provider,…

Infographic: Tips For Content Marketing Across Industries

Each industry sector has its own unique requirements when it comes to content marketing. This infographic from Poweredbysearch,  a provider of search optimization services, provides some content marketing suggestions for various industries.
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