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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Infographic: A View Of The Social Selling Landscape

  The emergence of Big Data, social selling and content marketing has changed the way B2B marketing is done. This infographic from Introhive examines the various social media channels and their effectiveness for building brand awareness, lead nurturing and generating sales.

“Always On” Marketing: Reaching Prospects Anywhere with Display Advertising and Marketing Automation

Engaging with prospects in a meaningful way until they are ready to buy is essential to any B2B marketing strategy. Once leads are captured, marketers rely primarily on email marketing to drive prospects down the funnel—but this approach is inherently constrained. Email marketing only reaches “known” prospects captured in your database, and those who don’t open your emails are left…

Next Generation Financial Services Marketing

Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and networks to a more digital approach to reaching customers. Based on the findings from this study, conducted by DemandGen Report, they are negotiating this newmarketing world, while being aware of their unique requirements and challenges. While direct mail, print and radio/television remain…

The Guide To SMB Success In Lead Generation

While many small and mid-sized businesses are embracing lead generation practices, three quarters of SMBs never move beyond using marketing automation for batch-and-blast emails. In the latest e-book from eTrigue — titled The Guide To SMB Success In Lead Generation — readers can discover best practices for successfully growing their businesses with lead generation.

Infographic: Can Cupid Save The Sales And Marketing Relationship?

  You can ask almost anyone about how to build a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and work. However, recent findings from a SAVO/BrightTALK poll, outlined in this infographic, suggest the relationship between marketing, sales and the buyer’s journey may have hit a…

Executive Visions On Video In The Workplace

Executives are increasingly exploring ways to leverage online video to broadcast their message to a large and extensive employee audience, along with ways to empower employees and help them meet their business goals. This white paper, titled Executive Visions On Video In The Workplace, outlines the effectiveness of online video in the workplace, while emphasizing key areas where online video…

Infographic: Content Marketing 2014 Projections

  Social media is the top content marketing tactic, used by 87% of B2B marketers, according to this infographic from Get Smart Content. On average, B2B marketers use 13 different content marketing strategies.   

The 2014 B2B Buyer Behavior Survey

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago. That was just one finding in Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12…

Infographic: Reaping The Benefits Of Lead Scoring

  While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the digital marketing technology vendor, 42% of lead scoring adopters gained measurable ROI on their lead generation programs.…

Predict Your Next Customer: How Marketers Are Using Account Level Buying Signals to Find the Best Leads

Marketers struggle to build buyer personas that help to model who their customers are and what is influencing their buying decisions.  While traditional lead scoring prioritizes leads using buyer fit and behavior to help sales focus their time and effort, best-in-class marketing teams are building predictive models that combine profile and behavioral indicators with thousands of signals from the web, social media, news, and…

New Benchmarks & Insights Into Lead Nurturing

The benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.
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