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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

[Infographic] 6 Reasons Lead Conversion Remains Low

  The overwhelming majority organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams, but conversion rates remain frustratingly low. This infograhic from Compile, a lead sourcing service, offers six reasons why your leads aren't converting. 

Multichannel Live Video Engagement Strategies to Gain New Customers

Using Live video, leading Brands are creating excitement, exclusivity, clicks and conversions while increasing their online reach.  By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the highest levels.

Infographic: Making Google+ Part Of Your Social Media Strategy

  In less than three years, Google+ has distinguished itself with strong content and engaging dialogue. Being smart on Google+ is essential for any content marketer. Here’s how to get started. This infographic from Prestige Marketing points out the three things that Google+ does better than other social media networks.

Infographic: Discovering The Value Of Digital Marketing

  The digital marketing industry has grown to more than $62 billion and marketers are continuously looking to maximize the value of their investments. In this infographic, digital marketing firm looks at customer acquisition and customer optimization, two sets of activities that digital marketers need to balance to generate value.

Mobility Won’t Wait For Your Sales Force

Many businesses face hurdles when it comes to sales enablement due to the current limitations of their internal sales systems, according to recent research from MicroStrategy. Equipping your sales team with tablets and a powerful mobile sales enablement app can potentially address these issues, but many companies are wary of the overall investment, adoption speed and various other concerns.

Infographic: What's The Best Way To Distribute Your Content?

  This infographic from sales and marketing agency NuGrowth Solutions explains the best methods for getting your various pieces of content out to the masses. It outlines the content distribution methods to get eyes on your content, minds on your organization, and leads to your sales team.

Demand Generation: Getting The Results You Seek

Modern marketers are tasked with provide supporting metrics, filling up the pipeline with quality leads and ensuring ROI while maximizing budgets and resources. Many are turning to a marketing automation platform for support in handling the complete demand generation process.

Putting The Website At The Center Of The Buying Cycle

With the purchasing process in the B2B industry becoming increasingly complex, marketers need to find new ways to make positive impressions on potential customers before they interact with a sales person. And while content on company web sites helps to guide prospects through the buying cycle, many B2B web sites are unable to provide personalized content relevant to the potential…

Infographic: 7 Steps To A More Effective B2B Keyword Strategy

  For B2B marketers, developing a winning keyword plan starts with knowing your company, customers and competitors. But that’s just the beginning. Heinz Marketing assembled this infographic to help execute a keyword initiative that will impact your SEO.

Integrate Live Online Video Into Your Communications Strategy

The use of live online video as a business communications tool is expanding at an alarming rate, and early adopters will learn quickly that live online video has more capabilities than meets the eye. This executive brief highlights why 72% of business executives — according to a recent survey conducted by Wainhouse Research — prefer live online video to its…
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