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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

[Infographic] Getting Started With Influencer Marketing

    Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer…

[Infographic] A View Of The B2B Social Media Landscape

    LinkedIn generates the most revenue; the top three platforms for brand awareness are Twitter, LinkedIn and Facebook; and 75% of content is posted by the marketing team. Those are some key findings from B2B Marketing's 2014 Social Media Benchmarking Report. Infographic courtesy of VisualKiwi, a visual content community.

The Marketer's Guide To Prioritizing Leads

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them.

[Infographic] Using Content Marketing Strategies In B2B Emails

  To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an email marketing platform vendor, put together this infographic with some tips and suggestions.

[Infographic] The Role Of Content In Email Deliverability

  The content of your message is a primary factor in deliverability, specifically inbox placement these days. The number of number of links in your message, the overall content, and the HTML content and formatting can all play a role in where your email ends up, according to this infographic…

Metrics: The Key To Content Success At All Stages Of The Buying Cycle

With buyers being bombarded with more content than ever before, marketers need to create content that rises above the noise. Tracking key metrics can help gauge the overall effectiveness of content, as well as highlight key areas of focus for marketers to create an effective content mix.

[Infographic] Five Reasons Your Awesome Content Isn’t Going Viral

  The Internet is flooded with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.

Beyond Last Touch: Understanding Campaign Effectiveness

Understanding what drives customers to take action is critical to marketers' advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

[Infographic] SEO Fears That Keep You Up At Night

  In a recent blogpost, Buzzsumo founder Henley Wing shared 41 search marketers’ greatest SEO fears that keep them awake at night. Referral Candy, a referral marketing company, compiled an infographic to illustrate some of the challenges facing SEO marketers.

[Infographic] Why LinkedIn Works For B2B Lead Generation

  The latest research from Oktopost has found that more than 80% of B2B leads and conversions came from LinkedIn. Twitter was second main source of conversions with 12% of leads converting from Twitter, whereas conversions from Google Plus were low to non-existent at less than a quarter of one…
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