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Infographics

7 Steps To A High-Converting Marketing Funnel

7 Steps To A High-Converting Marketing Funnel

In order to continue meeting revenue goals, B2B organizations must have a streamlined funnel that consistently leads prospective customers down the right paths in their buying journey. This infographic from Eliv8 highlights a seven-step process for creating an automated marketing funnel that can attract and convert customers.
A Blueprint Of The Lead Generation Ecosystem

A Blueprint Of The Lead Generation Ecosystem

Many factors play a role in the success of a marketing campaign. However, the marketing magic really happens when these different elements integrate with one another and build off each other's success to form a cohesive campaign. This infographic from Straight North connects the dots from traffic sources to net-new…
Lessons From The Most Powerful Content Marketers

Lessons From The Most Powerful Content Marketers

B2B marketers are always looking to improve their content arsenal, and one of the best ways to identify what is working is to look at in-depth case studies of companies that are doing it right. This infographic from Salesforce provides key lessons content marketers can learn from companies such as…
21 Compelling Content Marketing Lessons From The Game Of Thrones

21 Compelling Content Marketing Lessons From The Game Of Thrones

Whether it’s your latest E-book or the upcoming season of Game of Thrones, the content has to be appealing to your target audience in order for it to be successful. This infographic from Your Escape From 9 to 5 provides a deep dive into some content marketing lessons that can…
Best Practices in Account-Based Marketing: An Analytics-Driven Approach

Best Practices in Account-Based Marketing: An Analytics-Driven Approach

As B2B organizations look to streamline their account-based marketing (ABM) initiatives, many have realized that their database can be a blessing to those looking to personalize campaigns on the account and individual level. This infographic from LatentView Analytics shares some tips and best practices for leveraging marketing analytics to boost campaign…
How To Send Emails Like A Professional

How To Send Emails Like A Professional

Email is still the most popular channel leveraged by B2B marketers to engage with prospective buyers. However, marketers continue to struggle to maximize their email ROI without inundating their audience. This infographic from OnBlastBlog.com provides detailed information regarding subject lines, marketing platforms and optimal times and days to send emails.…
How To Create A Data-Driven Content Strategy In One Day

How To Create A Data-Driven Content Strategy In One Day

Don’t create content for content’s sake — map out a detailed game plan to make sure your limited time and resources are not wasted. The key is to leverage the right data and information to create relevant and engaging content for your top prospects. If you’re not sure where to…
What B2B Marketers Can Learn From IKEA

What B2B Marketers Can Learn From IKEA

Have you ever been inside an IKEA? Its layout aims to keep customers in the store longer and encourages engagement with everything they have to offer. Seem familiar? It sounds a lot like what B2B marketers should be aiming to do with their content journeys. This infographic from LookBookHQ aims…
2016 Trends In Personalization

2016 Trends In Personalization

Personalization is an important part of buyer-centric B2B marketing. However, more than half (55%) of organizations give their personalization efforts a grade of “C” or lower. This infographic from Evergage highlights key findings from the company’s recent 2016 Trends In Personalization report. The study covers patterns in adoption, attitudes, usage…