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Infographics

Benefits Of An Account-Based Automation Approach

Benefits Of An Account-Based Automation Approach

B2B marketers want to focus on the accounts that matter, but this can be difficult if key prospects are still anonymous. This infographic from Demandbase highlights the dilemma B2B marketers face with traditional marketing automation platforms, and highlights how an account-based marketing approach —partnered with marketing automation — can enhance multiple aspects…
An Illustration Of What Characterizes Good Content

An Illustration Of What Characterizes Good Content

Instead of interrupting prospects during their buying experience, content must be interesting to the point that people voluntarily engage with it. This infographic from Mark Armstrong showcases the different factors that make high quality, “good” content. It also highlights how content marketing evolved in the transition from traditional to digital…
The A To Z Checklist Of Content Marketing

The A To Z Checklist Of Content Marketing

Ninety-one percent of B2B marketers practice some form of content marketing, so it’s crucial to be at the top of your game with your content to catch buyers’ attention and move them further along the buying journey. This infographic from PageTraffic provides a 40-point checklist on ways you can enhance…
15 Noteworthy Statistics About B2B Marketing Automation

15 Noteworthy Statistics About B2B Marketing Automation

B2B companies are realizing the true value of marketing automation platforms (MAPs); over half (53%) of B2B Fortune 500 companies use MAPs — a 112% increase from 2013. This infographic from Mystique Brand Communications highlights 15 stats that evaluate the growing importance of marketing automation within B2B organizations.
Satisfying B2B Buyers’ Growing Appetite For Content

Satisfying B2B Buyers’ Growing Appetite For Content

Research shows that more than 80% of B2B buyers review three or more pieces of content when considering a purchase. With that kind of appetite, any B2B marketer can struggle with supplying content consistently to their audience. This interactive experience from Content4Demand shows how repurposing and refreshing your current content…
Three Steps To Increase Content And Leads On A Budget

Three Steps To Increase Content And Leads On A Budget

Content marketers often grapple with the dual challenges of lack of budget and lack of time. However, a simple game plan can help streamline content production and provide marketers with a consistent flow of content to engage prospective buyers. This infographic from Curata offers three steps that can help B2B…
What B2B Marketers Can Learn From Netflix

What B2B Marketers Can Learn From Netflix

For B2B marketers that need to convert buyer attention into deeper content engagement, there are many lessons to be learned from Netflix — the company which built a 75 million subscriber base by capitalizing on attention. This infographic from LookBookHQ highlights what B2B marketers need to know about nurturing buyers in the Netflix…
Here’s Why Your Sales Team Should Invest More Time on Content Marketing

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

B2B marketers are well aware of the value of content marketing. However, salespeople need to be just as invested in content as the marketing team to find success. This infographic from Salesforce highlights the value sales reps can bring to a company's content marketing strategy — from production to distribution.
Tapping Your Content For The Bottom Of The Funnel

Tapping Your Content For The Bottom Of The Funnel

B2B marketers are seeing their job roles expand beyond lead generation to sales enablement, which means these marketers have to learn the best way to position their sales teams for success. This infographic from KnowledgeTree blueprints a game plan for B2B marketers to leverage their content for bottom-funnel engagement to…