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Infographics

Surviving In An Attention Economy

B2B buyers are inundated with information and busier than ever, so how can marketers earn their attention? This infographic from LookBookHQ highlights the amount of noise your prospective buyers are succumbing to daily, while also providing tips on how you can win their attention back and make the most out…

A Guide To Repurposing 5 Different Content Types

It takes a lot of time and resources to create content that has a positive impact on buyers' decisions. However, effective content curation can maximize the shelf life of your best assets — all while providing your team a consistent stream of content at their disposal. This infographic from Brafton…

Understanding The Game Of Sales

Much like rival houses within the Game of Thrones series, sales professionals in the “Game of Sales” have their own unique approach to achieving — and hopefully exceeding — quota. This infographic from Velocify breaks down the Game of Sales into three houses, highlighting the characteristics of successful B2B sales…

The Complete B2B Content Marketing Checklist

In today's competitive B2B marketplace, it’s crucial to have all the bases covered in your content marketing strategy to see success. This infographic from Digital Marketing Philippines provides a 10-point checklist designed to help content marketers contend for buyer attention in today's digital landscape.

A Journey Through The World Of Visual Content

While B2B organizations continue to produce a vast quantity of content, progressive marketers are leveraging more visual content formats to stay top of mind for buyers. This can include  static, interactive and live-motion content. This infographic from Marketo highlights a variety of ways content marketers can use visualization to enhance…

The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to convert more leads into customers, according to HubSpot’s recent State of Inbound 2016 report. However, buyers tend to skim content such as blogs and white papers, and more thoroughly consume content such as social media…

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight…

How To Save Time (And Money) With Marketing Automation

Research shows that a majority (78%) of marketers said marketing automation has helped increase their revenue, and three-quarters of companies have seen ROI from marketing automation in less than a year. This infographic from Brian Downard and Ehsan Jahandarpour highlights nine ways marketing automation can save your company time and…

The Worrying Truth About The State Of B2B CX

Today, 80% of B2B customers base their buying decisions on customer experience (CX). Yet, only 23% of B2B companies provide excellent CX. This infographic from B2BMarketing.Net spotlights the current state of CX in the B2B marketplace. It also takes a look at where marketers are proving customer experience ROI —…