Today’s savvy customers expect the same level of service from B2B companies as they do from consumer brands. To ensure consumers are receiving the best experience, there must be alignment between sales and marketing teams. After all, marketing and sales have a shared vision: Getting the attention of buyers and converting them into customers.
Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ABM veterans and newcomers will have something to look forward to at the 2021 B2B Marketing Exchange: Next-Level ABM.
Marketing qualified meetings (MQM) are the new marketing currency as theyspeed up the sales cycle and increase revenue pipeline. If you are not digitizing the last mile of your marketing campaigns, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a world where conversation-ready leads are the primary marketing currency.
Craftom, a gifting and shipping platform, aims to help usersimprove their direct mail and gifting capabilities with customizable and, easy-to-source, hyper-designed corporate gifts, products and office equipment.
Qualified, a conversational sales and marketing software, received $51 million in Series B financing. The funding round was led by Salesforce Ventures, with additional participation from existing investors such as Norwest Venture Partners and Redpoint Ventures.
SalesLoft, a sales engagement platform, revealed a new front-end integration with account engagement platform 6sense. The integration will provide SalesLoft users with the 6sense sales intelligence module, allowing them to gain insights directly on account and persona profile pages within SalesLoft.
Sitecore, a digital experience management software, acquired SaaS-based marketing automation platform Moosend to further its $1.2 billion investment in becoming a SaaS-based digital experience platform.
LinkedIn unveiled new features for its LinkedIn Marketing Solutions to help organizations increase their reach and grow their brand community while measuring the impact of their actions.
Demand Science, a global revenue intelligence platform, acquired content intelligence platform TrustedOut to enhance its solution suite with intent, content and market intelligence technology that provides enhanced data and content.
Chorus.ai, an AI conversation intelligence platform, unveiled Momentum By Chorus, a native Salesforce integration that helps revenue teams identify and mitigate risks to pipeline while enabling sales leaders to accurately predict their pipeline.
