LinkedIn released its quarterly product update for its Sales Navigator platform, which includes the ability to generate automatic contact lists, notify organizations when an account leaves their website and more. The updates seek to help B2B sales teams strengthen existing relationships and maximize their value through retention, upselling, cross-selling and referrals.
With 2020 in the rearview mirror, we can breathe a collective sigh of relief — and look at one of the big winners for the year: Inside sales.
Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought leaders and solution providers gathered to share trends and best practices around new strategies and solutions B2B organizations are adopting to accelerate their brand growth and optimize their go-to-market strategies.
People.ai, a revenue operations (RevOps) and intelligence platform, acquired Salesforce user productivity app Hero Research Inc. to help users manage their pipeline and CRM updates. With this new acquisition, People.ai will launch a new integration into Salesforce, allowing joint users to improve sales rep performance and productivity.
The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no choice but to meet these needs, they often lack the tools to execute it.
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help guide customers through their partner journeys by allowing users to automate partner responses to improve engagement, revenue and channel health.
With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations.
Model N, a revenue management solutions provider, partnered with business strategy and research firm Channelnomics to help both customer bases create and implement enhanced channel strategies that drive measurable revenue.
Seismic, a sales enablement platform provider, revealed more details of its new AI engine, Seismic Aura. With access to various in-platform and third-party data, Aura seeks to provide sellers with intelligent recommendations on how to effectively engage with buyers, advance deals and uncover new opportunities.
Forrester unveiled a new customer-focused research product portfolio called Forrester Decisions, designed to help marketing, sales, CX and product management leaders and teams adopt customer-focused strategies that drive customer engagement and retention, revenue and employee workflows in a post-pandemic world.
