The popularity of Google is unmatched — it holds a lion’s share of the search engine marketplace at about 92%, rendering other search engines virtually obsolete in the eyes of internet users. To keep hold of its No. 1 spot, the search engine continually updates its algorithm and implements new security and privacy regulations in an effort to create better experiences for its users.
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates to empower their sales counterparts, which allows sales to provide personalized experiences for their prospects at scale without giving up brand control. With these templates, sales teams can find high-value content effortlessly and engage buyers using templates tailored for their specific buyer needs or interests.
The digital experience matters more than ever before — delivering a seamless one will earn you long-lasting customers, but a lousy experience is one of the fastest ways to turn them away.
Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale and a templated approach to designing and delivering digital experiences.
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software Hubb showing 83% of event marketers have experience hosting and/or planning a virtual event. This is a significant increase from the 45% surveyed in Spring of 2020, highlighting the impact of virtual events on the event marketing landscape.
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships. He will report directly to the company’s new CEO Scott Matthews.
B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform.
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018.
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings its total funding to $360 million. The round was led by Tiger Global, Dragoneer Investment Group, and existing investors Silversmith Capital Partners and Susquehanna Growth Equity Growth Equity.
