ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch.
Since its experimental Silicon Valley origins in the ‘80s, sales development continues its growth as a strategic go-to-market (GTM) operation. Faced with inadequate pipeline and a trepidatious transition to permanent virtual selling, 70% of chief sales officers (CSOs) are implementing or considering investing in sales development representative (SDR) teams to generate pipeline in 2021. After all, what sales leader wouldn’t want to know that at least 40% of their pipeline for two to three quarters down the road is engaging with your company today?
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed services.
Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook libraries.
InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage.
The new Industry Tracker solution from SurveyMonkey is designed to directly arm users with proprietary data insights into changing key demographics and market shifts for improved strategic planning and business investments.
Industry Tracker enables businesses to track proprietary data and other data sets simultaneously to identify shifting trends in various B2B industries, providing real-time insights to help users develop marketing strategies in response to market shifts. Users can track emerging markets, macro industry trends and shifting buyer preferences, then organize the insights into customizable, interactive graphics for simplified data analysis.
The solution is also designed to help users gain a tactical advantage in the market. Users can track actions in the competitive landscape to provide insight into competitors’ responses to industry trends and plan out their response to get ahead of the competition.
The solution is designed for strategy, research, marketing and finance professionals looking to leverage multiple datasets to inform their strategy planning and investments.
Industry Tracker leverages AI-powered technology to quickly surface valuable insights and help users become more proactive in their market response. Users can also access SurveyMonkey’s Expert Solutions team to dig into the data insights for improved data analysis.
Whether a business is in manufacturing, telecommunications or software, its success relies on positive customer experiences. When end users are satisfied with the goods, services and support they receive, they will keep coming back. Just as important, companies can use customer feedback to beat the competition and boost their bottom line.
As ABM continues to pull in all parts of B2B organizations, marketers are constantly looking for new methods of collaboration to keep their workflows and tech stacks working toward a unified goal. Additionally, companies are seeking innovative ways to keep accounts engaged while standing out from the digital noise and their competition.
Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales & Marketing Exchange (#B2BSMX) in-person from Aug. 9-11, 2021, at the Encore Resort & Casino in Boston Harbor.
