Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices to help users improve the performance of their marketing strategy, campaigns and measurement initiatives.
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing and SDR teams to manage all aspects of the buyer’s journey. To do this, the company realized that they needed to provide its teams with full touchpoint visibility within its sales cycles while ensuring relevant data was not lost.
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to qualify buyers faster and increase engagement across various channels.
Kronologic, a calendar monetization platform, secured $20 million in seed funding in a round led by Signal Peak Ventures with additional investment from Silverton Partners, Next Coast Ventures and Geekdom Fund.
Kronologic is an AI-powered scheduling platform that integrates with customer data platforms to enable seamless scheduling experiences and help users convert their sales leads. The company also offers a Calendar First technology to help marketing, sales and customer success teams prevent delays in their response times and reduce churn.
With the additional funding, Kronologic plans to continue developing its data science program, aiming to help global enterprise customers automate their 1:1 and 1:many interactions for more efficient scheduling. The company also plans on expanding its engineering and leadership teams to increase its number of addressable markets.
"In an age of digital sales, the 'last mile problem' refers to the failure of converting leads to sales appointments, which for businesses, translates to millions of dollars in lost revenue and missed opportunities," said Ben Parker, COO of Kronologic, in a statement. "By leveraging our Calendar First technology, Kronologic eliminates the last mile problem entirely by automatically sending your most qualified, ready-to-buy leads a timely and tailored calendar invite as the initial and primary touchpoint. This has enabled sales teams to come into work with a full calendar of high-value meetings with no human effort. This ultimately drives revenue for businesses by lowering costs, saving time and granting teams the ability to use their resources more strategically."
When Covid-19 wreaked havoc in 2020, it altered our workforce reality. Overnight, almost every industry had to restructure its processes to keep employees safe and ensure revenue kept coming in during the unprecedented economic downturn.
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness.
It’s become an unwritten rule in modern B2B marketing: You can’t host an event without spotlighting account-based marketing’s (ABM) strides and its relation to revenue generation. The 2021 B2B Sales & Marketing Exchange (#B2BSMX) focused three of its keynotes on account-based and revenue-generating strategies, featuring experts such as Outreach’s Mary Shea, Microsoft’s Danny Nail and Demandbase’s Jon Miller.
Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising $170 million and bringing its total valuation to $3 billion.
People.ai, a revenue operations (RevOps) and intelligence platform, raised $100 million in a series D funding round, bringing the company to a $1.1 billion valuation. The funding round was co-led by Akkadian Ventures and Mubadala Capital, and included additional investors from ICONIQ Capital and Lightspeed Venture Partners.
Salesforce announced a new streaming service – Salesforce+ – which will feature live and on-demand content for every role, industry and line of business in one place. It will feature original programming from Salesforce Studios as its core content and is slated for a September release.
