Revenue enablement platform Brand Wings provides users with marketing, sales enablement and analytics tools to help users maintain consistent brand strategies in multiple channels and increase team productivity and efficiency.

We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything. Ten years of digital transformation happened in 10 months, and we learned that digital engagement isn’t just the new normal: It’s simply a better way.

ON24, a digital experience platform, enhanced its capabilities to enable audiences to watch ON24 Webcast Elite live webinars directly in the ON24 Engagement Hub, a central content destination that helps generate demand with prospects, engage customers and drive partner enablement.

ZoomInfo, a go-to-market (GTM) software provider, acquired RingLead, a data quality management platform, to enable companies to streamline and execute GTM motions at scale based on high-quality, actionable data.

Salesforce enhanced its Service Cloud 360 offering with two new sets of automation and digital contact tools designed to automatically engage customers and address their needs in all relevant digital channels via personalized conversations.

Acquia, an open digital experience platform (DXP), will acquire Widen, a digital asset management (DAM) provider, to help maximize and scale its digital assets.

By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. However, successful implementation is no easy feat — and it’s often where companies get stuck, a theory Terminus Co-founder Sangram Vajre explains in his new book, “MOVE: The 4-question Go-to-Market Framework.”

Ambition, a sales management software provider, integrated with Microsoft Teams to help sellers and revenue teams evaluate their performance using real-time data, leverage more impactful incentives and competitions to drive business and celebrate individual or team milestones.

Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore’s ongoing $1.2 billion commitment to become a SaaS-based digital experience platform.

ZoomInfo, a business contact and intelligence platform, unveiled a new integration with Chorus.ai, a conversation intelligence platform and its most recent acquisition. The platform update is designed to help B2B organizations identify new account insights by transcribing and analyzing sales calls taken within the ZoomInfo Engage platform.