Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust video player functionality and enable customers to manage their audio and video assets in a central place.

ON24 updated its Webcast Elite platform with Hybrid Mode, a feature that combines data analysis and content management capabilities to create seamless hybrid event experiences to help users increase attendee engagement.

Chances are you have an account-based marketing (ABM) program, or you’re at least testing a pilot program.

Freshworks, a customer engagement software company, recently went public with an initial public offering (IPO) of Class A common stock at $36 a share, raising the price from $32 earlier this week in response to investor interest.

Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with participation from Glasswing Ventures and Gradient Ventures.

LiveChat, a customer service platform, recently integrated with all-in-one marketing platform Mailchimp to enable business owners to manage their newsletter contacts and provide prospects with the option to sign up for newsletters within support chats.

Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller connections. In addition, Clari announced a new suite of execution insight solutions to help sales teams close more deals faster.

Landing page builder and platform Unbounce released its new Conversion Intelligence Engine, a suite of artificial intelligence (AI)-powered solutions designed to help small and medium-sized businesses (SMBs) increase conversion rates at every touchpoint of their marketing campaigns.

A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people operating it, and organizations are continuing to pivot their MAP implementation to reach their full potential. Research from Demand Spring showed that 96% of marketers have implemented MAP technology over the last year, and that 36% are taking six to 12 months to operationalize their solutions for daily marketing efforts.

Enhancement has been the name of the Q3 game for 6sense and its account engagement platform. The company started off by expanding its partnership with Bombora to improve its predictive analytics engine, and now it’s closing out by acquiring Fortella, an AI-based revenue intelligence platform.