The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data.
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation, communications and technology alliances, to drive growth and extend the company’s category leadership.
The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent and qualifies them for optimized response times and faster engagement, driving higher quality pipeline faster.
Cvent, an event management software company, concluded its merger agreement with growth-oriented investment firm Dragoneer Investment Group, bringing the company’s enterprise valuation to $5.3 billion. As a result, Cvent announced it will go public in the Q4 2021.
Orum, a sales acceleration platform, received $25 million in a Series A funding round led by Craft Ventures. The round brings the company’s total funds raised to $29 million since its inception in 2018.
Clearbit, a data-tools provider for B2B companies, hired Derek Schlicker as its new Chief Financial Officer (CFO). In his new role, Schlicker will be responsible for scaling Clearbit’s SaaS operations and accelerating its customer growth across multiple B2B segments.
We’ve all been there before: Sitting around a table (or, more recently, on Zoom) in a content brainstorming meeting with a lot of really smart people, fingers hovering over their keyboards, ready to unleash a firestorm of awesome content ideas. Every content marketing team in the world has been guilty of this approach. It’s well-meaning and productive(ish), but sitting in a room with your colleagues and surmising about the topics your audience will care about doesn’t hold a candle to actually knowing what they care about. And this, my friends, is why you need intent data.
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on their databases to provide insights into key accounts for effective strategy building. Organizations are also relying on signal data and account intelligence insights to build engaging campaigns that address buyers’ pain points.
Zoom entered an agreement to acquire Five9, a cloud contact center, in an all-stock transaction valued at $14.7 billion. Zoom plans to combine Five9’s contact center as a service (CCaaS) solution with its broad communications capabilities to build a customer engagement platform for the hybrid world.
Corporate Visions, a marketing and sales messaging, content and skills training company, unveiled its new Sales Engagement Services offering, featuring a set of courses designed to help B2B organizations efficiently install sales technology and develop cadences that drive buyer engagement.
