Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and franchise businesses by identifying lost opportunities across every location, region and line of business.
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will present new opportunities for success. With that in mind, Demand Gen Report’s 2021 edition of the Strategy & Planning Series (#SPS21) included 19 sessions — the most ever featured — that provided marketing teams with actionable advice and takeaways as they continue planning out their 2022 strategy.
There has been a lot of coverage lately from the likes of Forrester and Aragon Research on the seemingly new martech category of content experience. I’d love to be able to tell you I’m a brilliant marketer who saw this coming a mile away and was an early adopter.
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland.
Vimeo, a video software solution, launched a new platform designed to produce and promote live experiences such as webinars, product launches and large-scale virtual events.
Apollo.io, a sales intelligence and engagement platform, secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing, engineering and product development, with the intention of doubling its employees over the next 12 months.
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success" on Nov. 11, 2021. The virtual summit will bring together industry analysts, researchers and the enterprise marketing community to discuss the challenges and requirements of enterprise ABM.
Casted, an audio and video content marketing platform, rebranded itself as an Amplified Marketing platform and released Casted Themes, a new product designed to capitalize on the principles of Amplified Marketing.
RevOps platform ringDNA rebranded into Revenue.io, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs.
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their efforts. Oh, yes, and ensure the content they’re providing target accounts engages them and encourages further brand interaction. However, that’s where the issue lies — content curation seems to be the weak link in the ABM success chain.
