Ceros is a no-code solution that empowers businesses to design and publish interactive digital experiences that drive engagement and sales. The Ceros Studio offers complete creative control for marketers and designers to create, collaborate and update content in real-time.
Looking back on the last couple of years, it’s clear that B2B buying has finally gone digital. Mirroring E-commerce’s rise to dominance in B2C, B2B buying groups prefer to research new products and services online. Members of these buying groups, which have grown to include up to 30 people in complex sales organizations, also tend to stay anonymous. They only fill in a web form or contact sales when they’ve already completed the majority of their buying journey and it’s too late for a salesperson to influence their final decision.
CleverTap, a user engagement and retention cloud, appointed Sidharth Malik to Global CEO as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime value.
The concept of going “viral” — a piece of content quickly making its way around the internet — used to have a mystical, unattainable quality to it. Nowadays, it’s common as brands shake off the corporate chains and add some personality to their content. Just think back to the first and most recent viral video you saw.
With third-party cookies on the outs and new privacy policies on the horizon, B2B and B2C companies alike are reassessing how they understand their audiences. But as marketers shift their focus from strictly demand generation to the mass collection of first-party data, new challenges are emerging.
Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence capabilities, as well as growing its customer success and Presentify teams.
Trendline Interactive, a digital marketing agency and consultancy, unified its services with marketing agency LeadMD under the brand Shift Paradigm. The unification seeks to amplify each organization’s individual strengths and cement the company’s commitment to solving invisible problems that stifle revenue growth.
ON24, a virtual events platform, integrated with HubSpot, a CRM platform, and is now listed in the HubSpot App Marketplace to help provide sales and marketing teams with a more complete view of prospect- and customer-facing activities across digital and in-person channels.
TechTarget, Inc., a purchase intent data and services provider, enhanced its Priority Engine platform to provide streamlined access to new sources of real account and prospect-level purchase intent data in a fresh interface.
