Optimizely, a digital experience platform (DXP), launched an integrated version of its B2B Commerce Cloud and Content Cloud products to help brands reach audiences with more sophisticated content strategies and work more effectively across large teams.
Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S.
Madison Logic, an ABM platform, strengthened its ML Insights offerings, which helps provide a comprehensive signal of purchase intent and leverages an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts.
IDG Communications, Inc., a technology media company, acquired LeadSift, a B2B sales and marketing intelligence platform, to help provide another layer of actionable intent data for technology marketers.
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions and taking action to deliver results. The portfolio combines bold research-based insights and curated models and frameworks with hands-on guidance to ensure that leaders and their teams apply best practices to their specific situation.
When we all started working remotely in the spring of 2020, I don’t think any of us could have foreseen how permanent the “new normal” would be. The line between our personal and professional lives was instantly blurred and the two worlds have grown even closer together over the last two years. Although my company’s office has since reopened, we were given the choice to continue working remotely or return to work, and most of our employees chose to remain remote.
Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures personalized cross-channel marketing campaigns.
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset.
Scratchpad, Inc., provider of workspaces for revenue teams, launched the first workspace commenting system designed and built for sales organizations. Scratchpad’s workspace commenting system aims to eliminate the daunting process of searching for data and messages in Slack and Chatter, while providing the freedom to switch between messaging apps, Salesforce, calendar, email, notes, documents and sheets.
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company for employee advocacy and social selling.
