Revenue360 — by sales enablement and content management software provider Mediafly — aims to provide sales teams with a holistic view of deal pipeline by providing robust analytics on content engagement alongside the buyer intent and sales activity data that most other intelligence solutions offer. Mediafly is the first sales enablement solution to feature revenue intelligence capabilities, according to the company.
Video has moved beyond being a marketing luxury and is now a necessity. If your competition isn’t using video, they will be… soon.
Sales enablement platform Highspot raised $248 million in Series F funding, bringing its total valuation to $3.5 billion. New investors B Capital Group and D1 Capital Partners led the round with participation from existing investors ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire and Tiger Global Management.
Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance measurement. Together, the two companies intend to unlock new opportunities for marketing and business growth and position Unbounce to bring marketing attribution to SMB customers.
Custom Ink, a custom apparel and accessories provider, acquired Printfection, an enterprise swag management platform that helps companies create, store, manage, track and distribute their custom swag and gifts.
It seems that marketing teams are struggling to fully leverage their RevOps strategies, as new research indicates that just 35% showed complete confidence in their ability to score leads accurately and even less (32%) said they were very confident in their organization’s account scoring strategies.
Copper CRM’s Chrome extension has become fully and natively integrated with Google Calendar. This direct CRM integration further cements the company’s position as the market leader for CRMs purpose-built for businesses that run on Google Workspace. The Copper Chrome extension has been natively integrated with Gmail since 2015.
Event software companies MeetingPlay and Aventri merged their complementary offerings to become a full-service event software provider and received a growth equity investment from Sunstone Partners and Camden Partners.
SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug’s Founder and current CEO, will continue serving the company in his role as Chairman of the Board.
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a data-driven roadmap to elevate ABM into a consistent, dependable source of growth. In fact, just a handful of proven best practices spanning collaboration, data management and channel orchestration can transform promise into concrete reality.
